MTV's 2011 Video Music Awards rated best yet
(Celebrity News Service)
New York, NY, United States
August 30, 2011 11:51 am EDT
Arts, Culture And Entertainment, Television, Arts, Culture And Entertainment, Music
We won't be seeing the end of the one night a year MTV honors music (or even shows it, for the most part) anytime soon. This year's Video Music Awards, complete with Gaga in drag and a pregnant belly-rubbing Beyonce, were its highest-rated yet.
This year's telecast scored 12.4 million viewers, the best ratings ever for the show, which began in 1984. The show was propelled by promos starring Britney Spears, Lady Gaga, Bruno Mars, and Lil Wayne.
Sunday's awards show was MTV's biggest audience in history, with a 10.8 rating and 8.5 million of those viewers in their target 12-34 demographic.
The ratings were already on the up ramp last year, when it grabbed 11.4 million viewers, the best ratings since 2002. The 2011 shows ratings were up 9 percent in total viewers.
The show, which also featured appearances by Adele, Katy Perry, and Chris Brown, was the biggest nonsports telecast of the year.
It's time to start guessing what Lady Gaga will do next year.
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