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Video Apple unveils newest iPad Follow Reuters Facebook Twitter RSS YouTube Read Justice Department may sue Apple, publishers on e-books 2:48pm EST Justice Dept warns Apple, publishers over e-books 3:12pm EST California man arrested in killing of girlfriend with cannon 06 Mar 2012 Greece closes offer with bond swap set to pass | 4:30pm EST Kony 2012 video goes viral, big names line up in support 11:08am EST Discussed 157 Obama warns against ”loose talk” of war on Iran 104 Three Occupy Oakland protesters charged with hate crimes 80 Obama mulls giving Moscow data on missile defense Watched Concept cars shine in Geneva Wed, Mar 7 2012 U.S. Navy kicks off rail gun tests with a bang Tue, Feb 28 2012 Apple unveils newest iPad Wed, Mar 7 2012 Brazil questions Google's new privacy policy Tweet Share this Email Print Related News EU agencies say Google breaking law: commissioner Thu, Mar 1 2012 Facebook woos Madison Ave in pre-IPO mobile push Wed, Feb 29 2012 Europe to investigate new Google privacy policy Wed, Feb 29 2012 White House privacy push seeks cooperation Thu, Feb 23 2012 Google offers live London stock prices for free Tue, Feb 21 2012 Analysis & Opinion U.S. Justice Department unit to ramp up hiring as mortgage probes advance Essential tax and accounting reading: U.S. corporate income taxes hit a low, British tax shelters, Japan’s sales tax, taxing wealth around the world, and more Related Topics Tech » Media » By Brad Haynes SAO PAULO | Thu Mar 8, 2012 3:25pm EST SAO PAULO (Reuters) - Brazil's Justice Ministry is pressing Google Inc for details about how it handles users' personal information under its new privacy policy, potentially opening a new legal front for the company, already under fire from European regulators. The Brazilian ministry said it could launch an official investigation if Google did not provide a satisfactory response within 10 days, according to a statement released on Thursday. Google had no immediate comment on the subject, according to a press officer in Brazil. France's data protection watchdog is already conducting a Europe-wide investigation into the company's use of personal data, which it said was breaking the laws of the European Union. Google said in January it was simplifying its privacy policy, consolidating 60 guidelines into a single one that would apply for all its services, including YouTube, Gmail and its social network Google+. The company also said it would pool data it collects on individual users across its services, allowing it to better tailor search results and improve service. Users cannot opt out of the new policy if they want to keep using Google's services. Brazil's Justice Ministry said its questions for the Internet company focused on how the public was consulted during the drafting of the new policy and what kind of authorization was required from individual users for its implementation. The ministry's Department of Consumer Defense and Protection also questioned how Google was using the content of private emails to customize its advertising. LEGAL SPOTLIGHT The ministry's concerns come as many in Brazil's burgeoning middle class have bought their first computers and taken to the Internet in droves over the past decade, often specifically seeking out Google services such as the social network Orkut. Nine out of every 10 Internet searches in Brazil are conducted through Google, according to data from local credit research company Serasa Experian. This is not the first time that Google has been in the legal spotlight in Brazil, where it opened an office in 2005. Over the years, the company has faced repeated requests from Brazilian authorities to reveal the identity of bloggers and Orkut users who posted information and language violating local libel and anti-racism laws. The inquiry in Brazil also follows legal complaints filed last year by rivals accusing Google of unfairly favoring product listings from its own shopping comparison service in Internet search results. Google shares edged up 0.32 percent to $608.29 in Thursday afternoon trade. (Additional reporting by Sergio Spagnuolo in Rio de Janeiro and Hugo Bachega in Brasilia; Editing by Gerald E. McCormick) Tech Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. 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