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Anthony De Rosa goes through all the new features, which include a retina display, 4G LTE capabilities, a faster processor and a better camera. Video Apple unveils newest iPad Follow Reuters Facebook Twitter RSS YouTube Read Israel asks U.S. for arms that could aid Iran strike 08 Mar 2012 U.S. adds Vatican to money-laundering 'concern' list 08 Mar 2012 Greece averts immediate default with bond success | 2:49am EST Two dead, including gunman, in shooting at Pittsburgh hospital 12:10am EST California man arrested in killing of girlfriend with cannon 06 Mar 2012 Discussed 158 Obama warns against ”loose talk” of war on Iran 105 Three Occupy Oakland protesters charged with hate crimes 83 Obama mulls giving Moscow data on missile defense Watched Should you sell your iPad 2 for a new iPad? - Tech Tonic Wed, Mar 7 2012 U.S. Navy kicks off rail gun tests with a bang Tue, Feb 28 2012 Israeli device takes the thirst out of war zones Mon, Mar 5 2012 Campaign against Ugandan warlord sweeps Internet Tweet Share this Email Print Factbox Hunted Ugandan rebel leader Joseph Kony Thu, Mar 8 2012 Analysis & Opinion Kony baloney Gingrich offers “dream team” to supporters Related Topics World » Tech » Leader of the Lord's Resistance Army Joseph Kony speaks to journalists after a meeting with U.N. humanitarian chief Jan Egeland at Ri-Kwamba in southern Sudan November 12, 2006. Credit: Reuters/Stuart Price/Pool By Gerry Shih SAN FRANCISCO | Thu Mar 8, 2012 10:45pm EST SAN FRANCISCO (Reuters) - A video calling for the arrest of Joseph Kony, the fugitive leader of the Lord's Resistance Army militia group in Uganda, swept across the Internet this week, attracting a wave of support on Twitter and Facebook along with a skeptical backlash against a little-known team of filmmakers based in San Diego. The 30-minute YouTube video was the centerpiece of a campaign that spread on Twitter beginning on Tuesday via hashtags such as #Kony2012 and #stopkony. By Thursday, the YouTube video had been viewed almost 40 million times, while Tweets about Kony had become the No. 1 trending topic worldwide on Twitter. A host of celebrities, including George Clooney, Rihanna, Justin Bieber and Oprah, joined the virtual chorus of support for the cause. The campaign was the work of Invisible Children, a San Diego-based non-profit headed by Jason Russell, a filmmaker who had traveled to northern Uganda. The group urged people to help make Kony "famous," and many high school and college students especially apparently related to a message focused on helping innocent children. The Lord's Resistance Army has been notorious for kidnapping children and forcing them to fight. Russell narrates the video, which juxtaposes shots of his young son in Southern California with the plight of scarred Ugandan children. Over a stirring soundtrack, Russell urges viewers to call legislators and government officials to sustain the U.S. military presence in Uganda. He also encourages viewers to purchase an Action Kit, which includes "Kony2012"-themed posters, stickers and bracelets fitted with "unique ID numbers" that buyers can distribute to their friends. "Our goal is to change the conversation," Russell says. "We have printed hundreds of thousands of posters, stickers, yard signs and flyers that are, right now, today, being put up in major cities all over the world." The campaign is supposed to culminate on April 20, when Russell urges supporters of the movement to "blanket every street, every city." CONFLICT HAS SUBSIDED But the video has been heavily criticized for promoting a misunderstanding of the situation - beginning with the fact that Kony is believed to have long since fled Uganda for South Sudan or the Central African Republic. Though his army once numbered in the thousands and sowed fear across northern Uganda, he is now believed to have only a few hundred followers and much of the armed conflict in the area has subsided. The State Department said on Thursday it appreciated the campaign's effort "to shine a light on the horrible atrocities of the LRA" and that American forces were "already very much involved in helping Uganda and the neighboring states to root out Kony." But spokeswoman Victoria Nuland dismissed suggestions that the United States could take a more direct role in the fight against the LRA. "I don't think anybody in the region favors that. What they have asked for is this logistical, technical training, support and that is what we are providing," Nuland said, adding that she was not aware of any increase in phone calls or other public pressure on the State Department following the release of the video. Critics of the Invisible Children campaign also said the video oversimplified the situation, created the illusion that posting messages on social media could have a meaningful impact on a long-standing human rights crisis and ignored the efforts of people on the ground who truly understood the situation. A similar type of celebrity-driven campaign to "Save Darfur" fell short of its goal of ending genocide in a strife-torn region of Sudan and drew similar criticism. "It's not a new message but it's done very well in attracting a lot of attention very quickly," said Tom Cargill, assistant head of Africa program at Chatham House, a British-based think tank. "Its aim is obviously to influence U.S. policy ahead of the (U.S. presidential) election but I'm not entirely sure it's going to do that. Even if they do put more resources into finding Kony, he's proved very adept at evading attempts at capture before." Invisible Children also faced questions about its governance in light of financial statements that show a majority of its funds were used for travel and film production rather than charity work. Amid rising scrutiny this week, the non-profit published its financial statements and responses to criticisms. Rebecca Lieb, a marketing analyst at Altimeter Group, said the campaign showed "the tremendous power of content marketing on the Web. Nobody could've afforded to buy 30 minutes of airtime to push this out there on radio or television." MIXED REACTION IN UGANDA The video has drawn mixed reactions from within Uganda, where many civilians distrust the military and government forces are often accused of committing the same atrocities as Kony's fighters. Angelo Izama, a reporter at the Daily Monitor newspaper in Kampala, the Ugandan capital, said the video was misleading. "It is problematic that these children wanted people to know that the war is still going on," Izama said. "It's not." "You've got almost racialist construction embedded in there," said Izama. "It's young white people coming to Africa to save deserving but hapless children from a monster that was created." Uganda's armed forces, which have been hunting the fugitive LRA leader for more than two decades, welcomed the film and its massive viewership, saying it would "help us to expose who Kony is." "I wish that it had come earlier," Uganda Peoples Defence Force spokesman Lieutenant Colonel Felix Kulayigye told the BBC's "World Have Your Say" program. He said the Ugandan military was confident that it would finally catch up with Kony, though he declined to predict when. "When you are dealing with insurgents ... it is never advisable to give yourself a time frame," Kulayigye said. He added he had last seen Kony in South Sudan's Western Equatoria state in 2007 when the LRA leader had attended abortive peace talks before disappearing again into the bush. He said Kony had appeared "confused" there but "behind that mask lay a man with a lot of brutality." Kulayigye acknowledged the Ugandan military had only managed to drive Kony out of Ugandan territory after more than two decades of killings and kidnappings by the LRA. "We should have stopped him, that's a failure certainly," he said. (Additional reporting by Pascal Fletcher in Johannesburg and Andrew Quinn in Washington; editing by Jonathan Weber and Mohammad Zargham) World Tech Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (1) W-DS wrote: Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Advertise With Us Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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