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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Asia Pacific World DC station airs demo of bare breast self-exams By SARAH KARUSH,Associated Press Writer - Friday, October 30 Send IM Story Print WASHINGTON – The ABC affiliate here is airing a two-part series that takes a close _ and unobscured _ look at breast self-exams. The series is airing during the fall "sweeps" period critical for a TV station's ad revenue, prompting concern by a parental watchdog group. But WJLA insists it's not just a naked attempt to boost the ratings. The two segments include clinical demonstrations of self-exams, and the breasts of the two volunteers are not blurred. They were to air during the 5 p.m. and 11 p.m. newscasts Thursday and Friday. WJLA officials said the segments are providing an important service because many women don't know how to properly check their breasts. "In talking to women, we found out there really weren't a lot of women who knew how to do self breast exams," station manager Bill Lord said. The station's adult viewers are 58 percent female, spokeswoman Abby Fenton said. The Parents Television Council reacted cautiously to news of the series but suggested it saw the potential for problems. "We hope that WJLA-TV is not using a crucial public health issue as a ratings stunt, and that the station has fully considered what is appropriate to tell this important story to the public in the most suitable manner possible," the group said in a statement. That might mean different versions of the story at 5 p.m. and at 11 p.m., it added. The segments will be breaking a broadcast television taboo against exposed breasts. The Federal Communications Commission fined CBS Corp. for the "wardrobe malfunction" that bared Janet Jackson's breast during the 2004 Super Bowl. But Lord said he did not believe a clinical demonstration in a medical story on a news show would run into any trouble with decency standards. One of the two women featured in the WJLA segments has breast cancer and caught it by doing a self-exam. The reports also include interviews with Elizabeth Edwards and Tanya Snyder, the wife of Washington Redskins owner Dan Snyder. Both have been public about their struggles with breast cancer. Not all breast cancer awareness advocates agree that self-exams are an effective tool. The WJLA segments don't report on that controversy, instead focusing on how to do the exams correctly. Lord said the issue is personal for him. His mother-in-law died of breast cancer, and his mother had the disease too. "I have a wife and three daughters," he said. "I want them to see this." ___ On the Net: WJLA: http://www.wjla.com/ Recommend Send IM Story Print Related Articles Manhattan moves to Doha for Tribeca film festival AFP - Saturday, October 31 Accused Miley Cyrus stalker due back in Ga. court AP - Saturday, October 31 Rapper releases video directed by Heath Ledger AP - Saturday, October 31 Anna Nicole Smith hearing nears end AP - Saturday, October 31 Jackson collaborators seek debt payments AP - Friday, October 30 News Search Top Stories Diarrhoea kills 'three times more than thought' Stimulus plan created one million jobs: US officials Hamilton fastest in first Abu Dhabi GP practice US emerges from long recession Chevron tried to taint Ecuador toxic waste trial: lawyer More Top Stories » ADVERTISEMENT Most Popular Most Viewed Most Recommended US emerges from long recession Somali centenarian weds 17-year-old Fibre may keep asthma, diabetes at bay, study finds Scientists 'back bluefin tuna trade ban' Deutsche Bank reveals crisis-beating results More Most Viewed » Boyzone singer Gately dies in Spain Mobile phone giant Nokia sues Apple over patents Huge dinosaur find in China 'may include new species' More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Asia Entertainment Photos Copyright © 2009 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

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