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See the best of Reuters photography. See more | Photo caption Raging wildfires Raging fires strike Colorado and Utah. Slideshow Gay Pride parades Revelers celebrate Gay Pride month with parades all around the world. Slideshow Activision takes free Call of Duty online to China Tweet Share this Email Print Related News Vivendi CEO quits, opening door to strategy shift Thu, Jun 28 2012 Zynga shares dive as Facebook game craze wanes Tue, Jun 12 2012 Nintendo's new Wii fires up two-screen game debate Thu, Jun 7 2012 Nintendo pins hopes on holiday-ready "Wii U" Tue, Jun 5 2012 EA plans to offer part of "Star Wars" game for free Mon, Jun 4 2012 Analysis & Opinion The Made-in-China CEO Related Topics Tech » Media » By Malathi Nayak Tue Jul 3, 2012 12:09pm EDT (Reuters) - Activision Blizzard, the biggest U.S. video game publisher by market capitalization aims to take its popular Call of Duty title as a free-to-play online game to China in a bid to expand its footprint in Asia. Shares of Activision were up 3 percent at $12.34 in Tuesday morning trade on Nasdaq. The video game publisher announced a partnership on Tuesday with Tencent Holdings Limited, an Internet and wireless services provider that will have an exclusive license to operate the war-simulation shooter game in China. "We think China is one of the most exciting places in the world for us to grow our business and to develop innovative new games," Activision Blizzard CEO Bobby Kotick said in a statement. In China, Tencent runs a successful tactical shooter game called CrossFire that rakes in $1 billion a year in revenue, according to Wedbush Securities analyst Michael Pachter. "If cross fire can do $1 billion a year, Call of Duty with better graphics and better design is likely to approach that over time," Pachter said. "It's meaningful but it will take a while before that happens." This announcement comes in the wake of the departure of Jean-Bernard Levy, CEO of media and telecommunications company Vivendi and amid rumors the company is looking to sell its $8.1 billion stake in Activision Blizzard. The Santa Monica, California-based company had hinted over the last year and in its earnings call in May that a free-to-play, microtransaction-based Call of Duty game for China was in development. The game will target Chinese gamers, who have popularized the trend of playing free online games and paying small amounts to purchase virtual goods like weapons and maps over game play on consoles. (Reporting By Malathi Nayak; Editing by Gerald E. McCormick and Sofina Mirza-Reid) Tech Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. 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