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Video Morgan Freeman gets top German film award Super Bowl sparks GM, Ford ad fight Follow Reuters Facebook Twitter RSS YouTube Read FBI warns of threat from anti-government extremists 06 Feb 2012 UPDATE 1-Chrysler spokesman Eastwood was critic of auto bailout 06 Feb 2012 DEA raids 2 CVS pharmacies in drug abuse probe 06 Feb 2012 Kids in Washington home blast suffered chop wounds 1:22am EST Super Bowl, Madonna set new TV audience records | 06 Feb 2012 Discussed 195 Job growth seen slowing after holiday boost 141 FBI warns of threat from anti-government extremists 98 Indiana poised to approve anti-union law Watched Jet engine bike passes test-fire trial ahead of speed record bid Mon, Feb 6 2012 Floating cities proposed as havens of future happiness Fri, Feb 3 2012 Deadly pitcher-plant inspires super slippery nano-surface Sun, Feb 5 2012 Super Bowl, Madonna set new TV audience records Tweet Share this Email Print Related News Giants win Super Bowl thriller against Patriots Mon, Feb 6 2012 Super Bowl TV audience reaches record 111.3 million Mon, Feb 6 2012 Resilient Chevy, Chrysler ads win at Super Bowl Mon, Feb 6 2012 Chrysler's "Halftime" ad: a roadmap for America? Mon, Feb 6 2012 Madonna dazzles with slick Super Bowl halftime show Mon, Feb 6 2012 Analysis & Opinion Obama – “I deserve a second term” Forget Romney or Obama, U.S. voters want Christian football star Tim Tebow: Reuters poll Related Topics Entertainment » Fashion » Television » Media » Related Video Angry mob gathers after Super Bowl loss Mon, Feb 6 2012 Madonna performs during the halftime show with Nicki Minaj (L) and M.I.A. in the NFL Super Bowl XLVI football game in Indianapolis, Indiana, February 5, 2012. Credit: Reuters/Mike Segar Mon Feb 6, 2012 9:00pm EST (Reuters) - Quarterback Eli Manning and his New York Giants may have beaten superstar Tom Brady and the New England Patriots at Sunday's Super Bowl, but none them could outmuscle Madonna -- at least, where TV audiences were concerned. A record 111.3 million U.S. viewers watched the Giants defeat the Patriots in the professional football championship, but 114 million watched the halftime performance by Madonna that drew mostly mixed reviews and a firestorm of controversy over a rude gesture by rapper M.I.A. Ratings tracker Nielsen on Monday said the Super Bowl on the NBC network was the most-watched TV program in U.S. history, eclipsing the 111.0 million who watched 2011's game. An extra three million tuned in for Madonna's glitzy, Cleopatra-themed performance, giving the Material Girl the distinction of having the most-watched Super Bowl halftime show ever. But her honor may always have the description "dubious" attached to it after NBC and the NFL were forced to publicly apologize for a finger gesture flipped at the audience by British rapper M.I.A, who joined Madonna in the performance that viewers seemed to love and hate in equal measure. Singer Sean "P.Diddy" Combs tweeted that Madonna "had the best Half-time performance of all time !!" Allison Stewart, pop music blogger with the Washington Post, said Madonna "delivered the most excellent and unexpectedly subversive Super Bowl halftime show in years." But the Baltimore Sun's David Zurawik called it a "joke of a halftime show featuring an embalmed version of Madonna snatched off the undertaker's table." Other critics took her to task for blatantly promoting her new album, due out in March, and upcoming tour. The Chicago Tribune's Greg Kot commented that the Super Bowl "has become the biggest stage for shills of all kinds, pop stars included, and halftime has turned into a 12-minute branding opportunity in recent years for artists brandishing new albums." M.I.A'S FINGER MALFUNCTION? Much of the day-after reckoning focused on rapper M.I.A.'s offensive finger, which drew comparisons to Janet Jackson's infamous "wardrobe malfunction" in 2004. M.I.A. joined Madonna on stage with U.S. hip-hop star Nicki Minaj to sing "Give Me All Your Luvin'" from Madonna's latest album, when M.I.A. extended her middle finger in a fleeting, obscene gesture while facing the camera. NFL spokesman Brian McCarthy blamed a failure in NBC's delay system which is intended to prevent such incidents making their way to national TV screens. "The gesture in the performance was completely inappropriate, very disappointing, and we apologize to our fans," he said. NBC sports spokesman Christopher McCloskey shifted more of the blame back to the NFL, saying, "The NFL hired the talent and produced the halftime show. Our system was late to obscure the inappropriate gesture and we apologize to our viewers." Madonna was the first female Super Bowl halftime headliner since Jackson in 2004. That show caused an uproar when Justin Timberlake tugged at her costume, exposing her nipple to millions of TV viewers in what Jackson called a "wardrobe malfunction." Activist group, the Parents Television Council on Monday blamed both the NFL and NBC for M.I.A.'s actions saying they "chose a lineup full of performers who have based their careers on shock, profanity and titillation." "The network cannot say it was caught off guard. It has been eight years since the Janet Jackson striptease, and both NBC and the NFL knew full well what might happen," the PTC said. The first Super Bowl in 1967 featured college marching bands entertaining the crowds at halftime. But recent performers have included major stars like Paul McCartney, U2, Prince, The Rolling Stones, Bruce Springsteen and The Black Eyed Peas. The Federal Communications Commission had no comment on the Super Bowl incident. Sam Feder, a partner at Jenner & Block LLP and former FCC general counsel, told Reuters he expected the FCC would be very cautious in how it moves forward if formal complaints are filed. While he saw parallels to the 2004 "wardrobe malfunction" with Janet Jackson, he said it was less likely the FCC would take action here as the whole indecency regime is under scrutiny in the courts. Major television networks have used free speech rights to challenge the FCC's indecency policy. Arguments before the Supreme Court began last month. The FCC would not comment on whether formal complaints over M.I.A.'s actions had been filed. Medley Global Advisors analyst Jeffrey Silva said any action if and when complaints come in would be stalled until after the Supreme Court rules on the government's power to regulate profanity and nudity on broadcast television. "It's just been an area ripe with ambiguities," Silva said of the indecency rules. "The incident during halftime is just going to add to it. The controlling factor right now is the Supreme Court." The Supreme Court case is FCC v. Fox Television Stations and FCC v. ABC Inc, No. 10-1293. (Reporting by Christine Kearney and Piya Sinha-Roy; Editing by Jill Serjeant, Bob Tourtellotte and Bernard Orr) Entertainment Fashion Television Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints Entertainment News From the Wrap George Clooney Lacked Confidence? How 'The Descendants' Helped Him Grow Up 12:29am EST For Clooney, the film led to his coming of age. Oh, and, yes, he's patched things up with "Three Kings" director David O. 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For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (4) philnk wrote: Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Advertise With Us Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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