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Tuesday, 7 February 2012 - Cyberplex unit to pay $4.8 million to Yahoo for poor traffic |
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Slideshow: Editor's choice Follow Reuters Facebook Twitter RSS YouTube Read Former intern reveals 18-month affair with JFK 2:43pm EST Super Bowl TV audience reaches record 111.3 million | 3:22pm EST With economy improving, Obama would beat Romney: poll | 2:32pm EST Greeks delay bailout talks as Merkel demands action | 2:44pm EST Mexico conservatives back woman presidential candidate 05 Feb 2012 Discussed 195 Job growth seen slowing after holiday boost 98 Indiana poised to approve anti-union law 93 Romney wins Florida Republican presidential primary Watched Floating cities proposed as havens of future happiness Fri, Feb 3 2012 We are already in new great depression: Paul Krugman Fri, Feb 3 2012 Iran sends toy drone to Obama Sun, Jan 29 2012 Cyberplex unit to pay $4.8 million to Yahoo for poor traffic Tweet Share this Email Print Related Topics Tech » Media » Mon Feb 6, 2012 11:31am EST (Reuters) - Cyberplex Inc said its debt-laden unit Tsavo Media is required to pay Yahoo Inc $4.8 million for what the U.S. search company called "low quality traffic" from ads on Tsavo-run websites last year. Shares of Cyberplex, a provider of online marketing and technology services, fell 40 percent to a lifetime low of 4.5 Canadian cents on Monday on the Toronto Stock Exchange. Cyberplex also said it was looking at strategic alternatives for the unit and that its President Ted Hastings, who joined the company when it acquired Tsavo in 2010, resigned. The Canadian company said it remains in talks with Yahoo but expects Yahoo to charge back the amount, citing its right to do so under the terms of their deal. Yahoo puts ads and links on Tsavo Media's websites using its network of advertisers, who, in turn, get traffic from these websites. Cyberplex had bought Tsavo to create one of the largest online advertising companies in Canada, but has since struggled to pay back the unit's lenders, led by American Capital Ltd. "We are very frustrated by the timing of these events after spending almost one year rebuilding the Tsavo organization while negotiating a settlement with American Capital," said Cyberplex's Chief Executive Geoffrey Rotstein. (Reporting by Aftab Ahmed in Bangalore; Editing by Sreejiraj Eluvangal, Viraj Nair) Tech Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints   We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. 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