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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Environment Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Africa must learn from Nigeria's "microwave" movies Fri Mar 6, 2009 10:12am EST Email | Print | Share | Reprints | Single Page [-] Text [+] By Katrina Manson OUAGADOUGOU (Reuters) - In the time it takes for a lovingly crafted art house movie to emerge as winner of the top prize at Burkina Faso's pan-African FESPACO cinema festival, Nigeria's prolific producers will already have churned out another 50 films. They might be tales of cannibalism, sorcery and jealous girlfriends who shrink their errant boyfriends into bottles, but Nigeria's $450 million home video industry is the third biggest in the world, after America's Hollywood and India's Bollywood. By contrast, FESPACO's filmmakers -- considered the best on the continent -- rely on dwindling donations, and scrabble for private financing and poor distribution deals amid a spate of cinema closures. "Cinema is certainly dying," said Zimbabwean director Michael Raeburn, whose Johannesburg-set film "Triomf" is competing for Africa's equivalent of an Oscar. "South Africa is all about DVD and TV, no one makes any money from cinema." Nigeria shot its first film, "Palaver" (Trouble), in 1904, and its home movie industry has been creating it ever since. "It's not often talked of with respect," said Nigerian-born Chike Nwoffiah, whose first feature film "Sabar," set in California, is competing in the Diaspora category at FESPACO. "It's "microwave' filming: push the button, wait three seconds and the film is done," he said. "Some of the directors can go from script to print in two weeks. The speed with which they make these films implies something is being sacrificed." Even so, demand is rising. Last year "Nollywood" produced more than 2,000 films, up from 662 five years ago. Most films are produced in local languages -- Yoruba, Hausa and Igbo among them -- while English accounts for more than 40 percent. "However bad the quality, Nollywood shows there's definitely a demand for African storytelling," said South African director Zola Maseko, whose film "Drum" won the prized Etalon d'Or de Yennenga in 2005. "It shows you have a whole community of people who have a deep need to see and hear themselves -- Africa hasn't had that chance." QUALITY WILL COME Nollywood also has growing audience among Africans living abroad, keen for a taste of home, whether watched in south London hairdressers or rented from Texas video stores. "The Diaspora is just getting to know these films through horrible pirated copies and there is a real opening here. It's how Bollywood got started," said Vijay Mahajan, a marketing professor based in the United States who thinks Nollywood should chase after a greater slice of the 100 million Africans who live outside the continent. "Bollywood has bought up more than 200 screens in 28 U.S. cities and Nigeria's industry should consider doing the same, he said. Nigeria is also embracing modern digital technology at speed: there is already a 24-hour website for Nollywood internet downloads, for 5.99 pounds ($8.47) a month. As Nigeria eyes a growing market, on the outskirts of hot, dusty Ouagadougou, FESPACO's International Film and Television Market (MICA) -- which is meant to help producers find buyers -- is wilting. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Jackson comeback poses more questions than answers also on reuters Blog: The U.S. Senate's roast of AIG regulators U.S. to invite wealthy to invest in bailout Blog: Behind the scenes aboard Air Force One More Entertainment News Amy Winehouse charged with assault Jackson comeback poses more questions than answers | Video Chris Brown charged with assault on Rihanna | Video Robin Williams to undergo heart surgery "Sex and the City" creator Star reunites with HBO More Entertainment News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. 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