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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Aviation official quits over sleeping controllers 14 Apr 2011 U.S., allies see Libyan rebels in hopeless disarray | 14 Apr 2011 UPDATE 1-US aviation official quits over sleeping controllers 14 Apr 2011 Senate panel slams Goldman in scathing crisis report 13 Apr 2011 RIM's email-less PlayBook gets tough reviews 14 Apr 2011 Discussed 183 China tells U.S. to quit as human rights judge 81 Obama to lay out deficit plan with focus on tax, spending 79 White House warns on debt limit, says Obama regrets vote Watched South Korean "super gun" packs hi-tech killing power Mon, Feb 14 2011 NATO divided on Libya as Gaddafi celebrates Thu, Apr 14 2011 X-47B - the future of autonomous aerial warfare Fri, Feb 11 2011 Oprah Winfrey's cable network to travel overseas Tweet Share this By Paul Thomasch NEW YORK (Reuters) - Three months after Oprah Winfrey's cable television channel premiered in the United States, preparations are underway to introduce the network to international audiences. Executives from Discovery... Email Print Related News Special report: In cyberspy vs. cyberspy, China has the edge Thu, Apr 14 2011 Hasbro profit falls as it invests more in TV network Thu, Apr 14 2011 Cisco kills Flip camera in first revamp step Tue, Apr 12 2011 Level 3 adds muscle with $1.9 billion Global Crossing buy Mon, Apr 11 2011 Special report: How News Corp got lost in Myspace Thu, Apr 7 2011 Analysis & Opinion U.S. vs China: which economy is bigger, better? Capitalism is failing the middle class Related Topics Entertainment » Fashion » Television » Media » Stocks Talk show host Oprah Winfrey poses at the OWN: Oprah Winfrey Network launch cocktail reception for the Television Critics Association winter press tour in Pasadena, California January 6, 2011. Credit: Reuters/Fred Prouser By Paul Thomasch NEW YORK | Fri Apr 15, 2011 2:11pm EDT NEW YORK (Reuters) - Three months after Oprah Winfrey's cable television channel premiered in the United States, preparations are underway to introduce the network to international audiences. Executives from Discovery Communications Inc, a co-owner of the network, said early discussions have been held with distributors in foreign markets, adding that they expected talks to turn more serious later in the year. "We're confident there are markets it will do well in," Mark Hollinger, who heads up Discovery's international business, said at a presentation on Friday. "We're confident there will be an international launch of the channel." Hollinger declined to identify countries in the expansion plan. Other than the United States, the Oprah Winfrey Network can currently be seen only in Canada. "We've said, 'Let's focus on the U.S. for now; we'll tend to this a little later this year,'" Hollinger said. A joint venture between Discovery and Oprah Winfrey's production company, OWN launched in the United States early this year as a largely female-oriented network with a combination of lifestyle, advice and uplifting shows. Ratings have been mixed so far. But Winfrey, regarded as the most influential woman on U.S. television, is expected to devote more energy to OWN in the coming months after the last original episode of her popular syndicated TV show, "The Oprah Winfrey Show," airs on May 25. Discovery's international plans for OWN are part of its increasing effort to build up its business abroad. Chief Executive David Zaslav spends up to 40 percent his time outside the United States, he said, visiting markets such as Chile, Romania, Russia and India. His efforts are shifting the financial balance of Discovery. Five years ago, only 10 percent of its business came from overseas markets. Today, around one-third of its does. Given the rapid subscriber growth in developing markets, Zaslav said he would not be surprised if the company reached a "tipping point" in several more years that would make the international business bigger than the domestic. "These are markets that feel like the U.S. 10 years ago," he said, a period he described as a "perfect storm" for the business when audience ratings, subscriber numbers, and spending on cable advertising were booming. An added advantage for Discovery is that many of its adventure and science shows seem tailor-made for international audiences, since they usually avoid inside jokes or cultural references that can make comedies or dramas tricky to export. The result is that much of Discovery's budget -- it now spends $1 billion a year on content -- can be used for shows that play both in the United States and abroad. By contrast, said Hollinger, other media companies operating abroad "have to produce all of their content on a local level or acquire it." An area Discovery is approaching more cautiously is 3-D. While it has launched a full-time 3-D U.S. TV network, it has no current plans to follow suit overseas, executives said. "Right now, it may be that in a lot of markets a full channel is not the route to take," said Hollinger, adding that video-on-demand 3-D would be more likely. (Reporting by Paul Thomasch; Editing by Richard Chang) Entertainment Fashion Television Media Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. 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