The Freeland File
Global Market Data
Tales from the Trail
Lucy P. Marcus
David Cay Johnston
The Great Debate
Jack & Suzy Welch
Macro & Markets
Lipper Awards 2012
Personal Finance Video
Dutch coalition to quit in budget row-broadcasters
Hollande edges Sarkozy in French vote, Le Pen surges
22 Apr 2012
GM CEO says to add 600 China dealers in 2012
Norway killer picked victims who had "leftist" look
Chinese President Hu lauds North Korea ties despite tension
Trayvon Martin’s killer showed signs of injury: neighbors
Nugent says had ”solid” meeting with Secret Service
Human-made earthquakes reported in central U.S
Kent State University festival ends in clashes
Sun, Apr 22 2012
Gunfire rings out in Syria
Sun, Apr 22 2012
North Korea 'special action' threat
Our day's top images, in-depth photo essays and offbeat slices of life. See the best of Reuters photography. See more | Photo caption
Weird world records
From who can wear the most bees to who can unicycle the longest. Slideshow
Protests in Bahrain
Anti-government demonstrations continue in Bahrain. Slideshow
James Cameron eyes co-production projects in China
Under pressure, Disney film boss Ross resigns
Fri, Apr 20 2012
Pitt, Kidman films to premiere at Cannes in 2012
Thu, Apr 19 2012
China gives currency more freedom with new reform
Sat, Apr 14 2012
China Disney project secures $2 billion loan: media
Wed, Apr 11 2012
Insight: Bullish China shops in industrial Germany
Tue, Apr 3 2012
Analysis & Opinion
‘Think Like a Man’ ends ‘Hunger Games’ streak
Canadian film director James Cameron talks to journalists before an interview with Reuters at a hotel room in Beijing, April 22, 2012.
Credit: Reuters/Barry Huang
By Ben Blanchard
Mon Apr 23, 2012 9:28am EDT
BEIJING (Reuters) - "Avatar" and "Titanic" film director James Cameron said on Sunday that he was looking at co-production of films in China, but would have to weigh issues like censorship and other restrictions before making any decisions.
Hollywood has begun paying serious attention to China, despite the problems of government controls and piracy, reflecting the fast-growing Chinese middle class spending more money in theatres and less on pirated movies.
The next "Iron Man" film, for example, will be co-produced in China under a joint agreement between Walt Disney Co, Marvel Studios and DMG Entertainment.
Disney also said it would work with China's Ministry of Culture and Tencent Holdings to promote the animation industry in China, while Dreamworks Animation SKG Inc in February said it would build a studio in Shanghai as part of a joint venture with some of China's biggest media companies.
"We're all looking very seriously at the possibility of a co-production. The question is, what's required of us? In terms of configuring the market for the Chinese marketplace, and what economic benefit do we get in return?" Cameron, in Beijing on a five-day visit, told Reuters in an interview.
"If it works - and I want to definitely stress if - it seems to me it could be very advantageous to the Chinese film community, because for us to do a film like 'Avatar' which is an entirely studio shoot, we wouldn't be here for the scenery," he added, sitting in a Beijing hotel room.
"We'd be bringing in infrastructure to do virtual production, to do 3-D photography and so on, which I would think would be a positive technology exchange into this film-making community."
Cameron said he would have to consider issues such as censorship, in a country which still has strict rules on what can and what cannot be shown on screen.
"It all needs to be dealt with upfront. Here's the script, this is what we're doing, and if there's a problem with that then I have to decide creatively if I'm going to accommodate, or if I'm going to pass," he added.
"I'm here to explore the idea of a co-production, find out what restrictions need to be met, find out what content guidelines need to be met, and find out the economic incentives are, and I will weigh them all out."
"Avatar", Cameron's blockbuster flick about an alien race, was the highest-grossing movie in China in 2010, raking in 540 million yuan ($85.6 million) in only 15 days. Though they form a small percentage of movies screened, Hollywood movies drew 44 percent of the 10 billion yuan in sales receipts that year.
A deal hammered out during Vice President Xi Jinping's February visit to the United States paved the way for the import of 14 premium format films, such as IMAX or 3-D, which will be exempt from China's annual quota of 20 foreign films per year.
"I think that any restrictions that are not strictly market driven are unnecessary. I think the Chinese people will vote with their wallets about what it is they want to see," added the 57-year-old Canadian-born director.
Cameron has emerged as one of Hollywood's hottest entrepreneurs by cashing in on the 3-D technology he created for "Avatar", which ranks as the highest-grossing film with a worldwide box office take of $2.8 billion.
But when asked when cinema-goers may be able to experience 3-D without some wearing some kind of glasses, Cameron said it was possible that would never happen.
"In a movie theatre, it's anywhere from 10 years to never, because you're talking about hundreds of separate viewing angles. There really is no technology right now that can deal with that, that I've seen," he said.
"However, how big a problem is it really? People have no problem wearing sunglasses all day long ... Why is wearing glasses a big deal? It's not. What people are really objecting to is the low light levels. Your movie looks nice and bright until you put the glasses on and it's dark."
(Editing by Elaine Lies; Editing by Ron Popeski)
Related Quotes and News
We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
Be the first to comment on reuters.com.
Add yours using the box above.
Back to top
New York Legal
Support & Contact
Connect with Reuters
Our Flagship financial information platform incorporating Reuters Insider
An ultra-low latency infrastructure for electronic trading and data distribution
A connected approach to governance, risk and compliance
Our next generation legal research platform
Our global tax workstation
About Thomson Reuters
Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests.
NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.