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Live Coverage Follow Reuters Facebook Twitter RSS YouTube Read Iran warns region against "dangerous" stance on Hormuz 10:37am EST Photography pioneer Kodak files for bankruptcy 10:58am EST Bank of America profit boosted by one-time gains 10:07am EST Financials, Europe debt auctions lift Wall Street | 10:56am EST Mark Wahlberg apologizes for 9/11 comments 18 Jan 2012 Discussed 123 Romney opens 21-point lead in South Carolina: Reuters/Ipsos poll 108 Obama set to reject Keystone oil pipeline: sources 95 Ohio woman loses appeal on ”White Only” pool sign Watched Was there a rape on Big Brother? Wed, Jan 18 2012 Will Russia spill blood? Tue, Jan 17 2012 Obama rejects Keystone pipeline Wed, Jan 18 2012 Apple rolls out digital textbook service iBooks 2 Tweet Share this Email Print Related News Apple reveals supply chain, details conditions Fri, Jan 13 2012 Disgruntled shoppers pelt Apple store in Beijing Fri, Jan 13 2012 Day in the life of a fund manager in Las Vegas Thu, Jan 12 2012 Kodak sues Apple, HTC over digital image patents Tue, Jan 10 2012 Twitter embarrassed by fake Wendi Murdoch account Wed, Jan 4 2012 Analysis & Opinion For-profits vs not-for-profits Tech wrap: Apple reveals child labor at some suppliers Related Topics Tech » Money » Media » iPad » Thu Jan 19, 2012 10:55am EST (Reuters) - Apple Inc unveiled a new digital textbook service called iBooks 2 on Thursday, aiming to revitalize the U.S. education market and quicken the adoption of its market-leading iPad. The consumer electronics giant has been working on digital textbooks with publishers Pearson PLC, McGraw-Hill and Houghton Muffin Harcourt, a trio responsible for 90 percent of textbooks sold in the United States. It Amazon.com Inc and other device makers have made inroads into an estimated $8 billion market for electronic textbooks. At the event, Apple introduced tools to craft digital textbooks and demonstrated how authors and even teachers can create books for students. Marketing chief Phil Schiller said it was time to reinvent the textbook, adding that 1.5 million iPads are in use now in education. "It's hard not to see that the textbook is not always the ideal learning tool," he said. "It's a bit cumbersome." IBooks 2 will be available as a free app on the iPad, starting Thursday. High school textbooks will be priced at $14.99 or less, Schiller said. "You'll see textbooks for every subject for every level," he added. Other media and technology companies have eyed the U.S. education market as ripe for some sort of upheaval. Rupert Murdoch's News Corp launched an education business two years ago and hired former New York City Education Chancellor Joel Klein to lead it. At an event at New York's Guggenheim Museum, the first since the passing of Apple founder Steve Jobs, Schiller said teachers need help and Apple is trying to figure out how it can do its part. "In general, education is in the dark ages," he said, adding that education has challenges that are "pretty profound." According to Jobs' biography by Walter Isaacson, Murdoch met with Jobs last year and discussed the possibility of Apple's entrance into a market Jobs estimated at $8 billion a year and believed was ripe for disruption. 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