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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Weekend Edition Facebook may be poised to launch email service AFP - Saturday, November 13 Send IM Story Print Facebook may be poised to launch email service Slideshow: Full Photo Coverage: Internet Portals & Search Engines WASHINGTON (AFP) - – Facebook, rumored for some time to be planning its own email service, may finally be on the verge of doing so in a move that would send a shot across the bow of Google, Yahoo! and Microsoft. TechCrunch, a leading Silicon Valley technology blog, reported Friday that the social network plans to announce a Web-based email service complete with @facebook.com addresses at an event in San Francisco on Monday. Agence France-Presse and other media outlets have been invited to Facebook's event but have not been told what it will be about. Facebook boasts more than 500 million members around the world and offering a personal email service would lay down a powerful challenge to the established email giants -- Microsoft's Hotmail, Yahoo! Mail and Google's Gmail. Hotmail currently has the most users, 361.7 million as of September, according to online tracking firm comScore, followed by Yahoo! with 273.1 million and Gmail with 193.3 million. TechCrunch said Facebook's planned Web-based email service is part of a secret project known as "Project Titan" that is "unofficially referred to internally as its 'Gmail killer.'" "And while it may only be in early stages come its launch Monday, there's a huge amount of potential here," TechCrunch's Jason Kincaid noted. The report comes amid a recent bout of sparring between Facebook and Google over data sharing and Silicon Valley engineering talent. Google last week blocked Facebook from importing Gmail contact information over the Palo Alto, California-based social network's refusal to reciprocate and share data about its users. And The Wall Street Journal reported that Internet search king Google, in a bid to stem defections to rival technology firms such as Facebook, has given all of its 23,000 employees a 10 percent pay hike. According to the Journal, roughly 10 percent of Facebook's employees are Google veterans. TechCrunch's Kincaid and others noted the advantages Facebook could bring to an email battle. "Facebook has the world's most popular photos product, the most popular events product, and soon will have a very popular local deals product as well," Kincaid said. "It can tweak the design of its webmail client to display content from each of these in a seamless fashion. "And there's also the social element: Facebook knows who your friends are and how closely you're connected to them; it can probably do a pretty good job figuring out which personal emails you want to read most and prioritize them accordingly," he said. Gadget blog Gizmodo said the prospect of an email service from Facebook should make Google, Yahoo! and Microsoft "very nervous." "Facebook Mail could be a killer not only because of its potential instant size, but because of its natural advantage at making mail more useful," Gizmodo blogger Jesus Diaz said. "Actually, it may become the only 100 percent useful mail service out there, only showing you the email you are actually interested in," Diaz said. "Since Facebook knows how you interact with all your contacts, they would be able to perfectly separate what is important from what is not." "Of course, not every Facebook user will jump on its mail bandwagon," Diaz added. "But chances are that a huge percentage of the user base will." Recommend Send IM Story Print Related Articles US-TECH Summary Reuters - Saturday, November 13 Oracle case winds down without HP CEO Reuters - 1 hour 59 minutes ago Google and Facebook rivalry takes centerstage Reuters - Saturday, November 13 Cisco hires former Apple executive Papermaster Reuters - Saturday, November 13 Facebook to revamp messaging service: source Reuters - Saturday, November 13 News Search Top Stories Zsa Zsa Gabor rushed to hospital for blood clot Britain launches fresh drive on tax havens After Fed boost, global woes hit Wall Street 'Naked' airport scanners may be 'dangerous' Obama mounts strong defence of US economic policy More Top Stories » Related Full Coverage Internet Portals & Search EnginesLatest development in the online world All Full Coverage » ADVERTISEMENT Most Popular Most Viewed Most Recommended EU fines 11 airlines 800 million euros for air cargo cartel DNA test raises doubts over Texas man's execution Boeing blames Dreamliner fire on faulty power panel Asian Games open with China set to dominate EU heavyweights move to calm bond markets More Most Viewed » Alcohol more harmful than heroin, crack cocaine: study Toddler survives seven-floor fall in France Spectacular unknown species found in Amazon EU fines 11 airlines 800 million euros for air cargo cartel Be fit, have fewer colds: study More Most Recommended » Elsewhere on Yahoo! 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