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Facebook’s ads: now 68 percent more likely not to be forgotten Related Topics Technology » A photograph of a computer screen showing the website eBay is shown here in Encinitas, California April 22, 2009. Credit: Reuters/Mike Blake By Alistair Barr SAN FRANCISCO | Thu Sep 15, 2011 2:33pm EDT SAN FRANCISCO (Reuters) - EBay Inc unveiled new PayPal technology to more than a hundred big retailers this week as the e-commerce company tries to take its big online payments business into the physical world. At an event in Los Angeles on Wednesday, about 120 merchants, including the Sports Authority, got the first look at PayPal's new point-of-sale system. PayPal users will be given a physical PayPal card that they can use to purchase products in stores. The card can be swiped on existing card machines, meaning merchants will not have to install new hardware or payment systems in their stores. PayPal users will also be able to purchase by entering their mobile phone number at merchant terminals, or by waving their phones near terminals, according to Sam Shrauger, vice president of Global Product and Experience at PayPal. PayPal is a dominant player in online payments, but eBay is trying to expand into offline payments because that is a much larger market. EBay Chief Executive John Donahoe hinted about the new point of sale technology on the company's last earnings conference call and analysts asked about it during a presentation by Chief Financial Office Bob Swan earlier in September. EBay shares were up 6.8 percent at $32.19 on Thursday afternoon on the Nasdaq. The new PayPal technology also lets users identify themselves through their mobile phones when they walk into stores. Merchants can send discount offers to these shoppers that are automatically credited to their PayPal accounts if they buy the product being promoted. After the purchase, shoppers can change the way they pay, putting a purchase on a credit card instead of a debit card for instance, Shrauger explained. PayPal users can also break purchases into multiple installments that are billed against their credit card, bank account or PayPal account, he added. All receipts are stored in PayPal accounts too, he noted. (Reporting by Alistair Barr, editing by Matthew Lewis) Technology Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (3) MarketForce wrote: This is so weak. PayPal already issues PayPal debit cards to its members for free. They are linked directly to the user’s Paypal account. Sell a lamp on eBay. Go buy a bottle of wine down the street within 10 seconds. That’s been in place for years. So why would I seek out some stupid special “PayPal Terminal” when I can already make real-world purchases with Paypal? I know there are people from PayPal reading these comments too. Because any business person that does not read Reuters is an idiot. So tell us: What value is being added here, and why should customers or retailers even care? Sep 15, 2011 3:40pm EDT -- Report as abuse neahkahnie wrote: What’s the big deal here? Most stores already accept PayPal. We use our cards all over. Sep 15, 2011 4:11pm EDT -- Report as abuse MarketForce wrote: Generally, this type of redundant, expensive step sideways is an embezzlement scam within the company. “Need more money to roll this new program out, boss. And a private jet. Oh and we’re running low on Shrimp cocktail. Send some of that too.” “K but what’s all this for again?” “Don’t ask. It’s…. like magic.” Sep 15, 2011 4:51pm EDT -- Report as abuse See All Comments » Add Your Comment Social Stream (What's this?) 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