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Slideshow Apple's market value exceeds Microsoft's during 1999 bubble Tweet Share this Email Print Related News Facebook plumbs new lows as sales curbs start to expire Thu, Aug 16 2012 Stylus, split-screen stand new Samsung tablet apart Thu, Aug 16 2012 Nokia fuels hopes of phone launch ahead of Apple Wed, Aug 15 2012 Google bolsters voice search app for iPhone Wed, Aug 8 2012 Former Apple designer says Samsung phones looked similar Tue, Aug 7 2012 Analysis & Opinion Why going public sucks, Facebook edition Russian investorâ€™s $3 million prize for physics Related Topics Tech » Hot Stocks » Asian Markets » Media » iPad » Related Video 3XSQ: Apple sees record new highs; price targets raised Mon, Aug 20 2012 Apple breaks record, market fatigued 1 of 2. People line up in front of an Apple store as they await sales of the new iPad in Munich in this file photo taken March 16, 2012. Credit: Reuters/Michaela Rehle/Files By Edward Krudy NEW YORK | Mon Aug 20, 2012 10:10pm EDT NEW YORK (Reuters) - Apple Inc's market value climbed past $623 billion on Monday, surpassing the record set by Microsoft Corp during the heyday of technology stocks in 1999. Apple shares rose 2.6 percent, bringing its gains this month to almost 9 percent as Wall Street bets on the September 12 rollout of the latest version of the iPhone, the device that revolutionized the mobile industry. Microsoft, however, retains the title of history's most valuable company if its 1999 peak value of about $621 billion were to be adjusted for inflation. Apple's stock usually rallies in the run-up to major product launches, among the most heavily watched events on the annual tech calendar. The iPhone is the company's biggest product, yielding half or more of its sales. Sources have said the company will take the wraps off a larger version of its iPhone on September 12. Some analysts also think it intends to announce a smaller iPad to safeguard its market share, as rivals from Google Inc to Amazon.com Inc begin selling cheaper, seven-inch tablets. But Bernstein Research's Toni Sacconaghi warned that questions remain about the availability of components for both the iPhone and the iPad, which in the past has constrained Apple's product shipments. "A key question for the launch will be Apple's expected rollout schedule," the analyst wrote on Monday. "Apple's intention is to continue to ramp offerings as quickly as possible, but the company's ability to do so remains a key near-term question." Apple's shares have risen 64 percent in 2012. On Monday, they closed at a session high of $665.15, conferring on the Silicon Valley giant a capitalization of $623.5 billion, exceeding Microsoft's 1999 value of $620.8 billion, according to data provided by S&P Dow Jones Indices. But Microsoft's value would rise to $853.7 billion after adjusting for rising prices, according to the Bureau of Labor Statistics' inflation-calculator. (here) POLAR OPPOSITES Apple overtook Exxon Mobil to reach the No. 1 spot by market capitalization last year. Monday's move means it has now entered the record books as the biggest company ever, in terms of market value. "Everyone loves a winner; if you play the quick trade be careful," said Howard Silverblatt, senior index analyst at S&P Dow Jones Indices in emailed comments. "If you are an investor, check the fundamentals and business plans, and avoid the hype in your decision." Apple climbed even as fellow technology heavyweight Facebook Inc plumbed new depths. The No. 1 social network slid to a record intraday low of $18.75 in the morning before bouncing back to close just above $20 after Capstone upgraded the company's stock to buy from hold. Facebook's stock has gone south in the past month as investors worried about its ability to make revenue grow. Last week, some early investors were given the go-ahead to sell for the first time since Facebook's May 18 IPO. Several similar lockups will expire through the end of the year. Facebook rebounded above $20 in afternoon trade after Capstone's upgrade, based on a combination of a more attractive valuation since its decline, and good long-term advertising prospects. "It seems to be down around levels that people who didn't like the deal thought it was really worth. And now it seems to have stabilized," said Eric Kuby, chief investment officer, North Star Investment Management Corp in Chicago. It may have "found a level which seems more of a better price for people valuing the company in terms of the future." (Writing by Edwin Chan; Editing by Kenneth Barry, Steve Orlofsky, David Gregorio; and Phil Berlowitz) Tech Hot Stocks Asian Markets Media iPad Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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