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Tuesday, 21 August 2012 - Shoparoo app helps raise money for schools |
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      Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Home Business Business Home Economy Technology Media Small Business Legal Deals Earnings Social Pulse Business Video The Freeland File Aerospace & Defense Markets Markets Home U.S. Markets European Markets Asian Markets Global Market Data Indices M&A Stocks Bonds Currencies Commodities Futures Funds peHUB World World Home U.S. Brazil China Euro Zone Japan Mexico Russia India Insight World Video Reuters Investigates Decoder Politics Politics Home Election 2012 Campaign Polling Political Punchlines Supreme Court Politics Video Tech Technology Home MediaFile Science Tech Video Tech Tonic Social Pulse Opinion Money Money Home Tax Break Lipper Awards 2012 Global Investing MuniLand Unstructured Finance Linda Stern Mark Miller John Wasik James Saft Analyst Research Alerts Watchlist Portfolio Stock Screener Fund Screener Personal Finance Video Money Clip Investing 201 Life Health Sports Arts Faithworld Business Traveler Entertainment Oddly Enough Lifestyle Video Pictures Pictures Home Reuters Photographers Video Reuters TV Reuters News Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Clues sought to explain British filmmaker Tony Scott's suicide | 5:16pm EDT China's Gu Kailai gets suspended death sentence | 8:42am EDT Assange berates United States from Ecuador Embassy balcony | 19 Aug 2012 Augusta, home of the Masters, admits first women members 3:18pm EDT India: Text message threats, rumors came from Pakistan | 18 Aug 2012 Discussed 138 Obama’s lead over Romney grows despite voters’ pessimism 122 Romney to announce vice presidential choice Saturday 94 Analysis: Are Israelis tough enough for a long war with Iran? Sponsored Links Pictures Reuters Photojournalism Our day's top images, in-depth photo essays and offbeat slices of life. See the best of Reuters photography.  See more | Photo caption  Seeing double A look at the world of twins.  Slideshow  Suicides in China A look at attempted suicides in China and their aftermath.  Slideshow  Shoparoo app helps raise money for schools Tweet Share this Email Print Related News Regulators clear hurdle for political text message donations Wed, Aug 15 2012 Apple won't include YouTube app in new mobile software Mon, Aug 6 2012 Retailers cautious after discounts boost July sales Thu, Aug 2 2012 UPDATE 4-Whole Foods quarterly sales hold up, shares soar Wed, Jul 25 2012 Analysis & Opinion Annals of dubious statistics, crowdfunding edition Related Topics Tech » Small Business » By Natasha Baker TORONTO | Mon Aug 20, 2012 5:04pm EDT TORONTO (Reuters) - Children going door to door for fundraising programs - and parents having to respond to those hopeful young faces - may soon be off the hook thanks to a new app that converts grocery receipts into fundraising dollars. Shoparoo, available for iOS and Android, lets people raise funds for community schools by taking snapshots of their grocery receipts - whether they're from large retail chains like Walmart, Safeway or CVS, or a local mom and pop shop. "Schools just have a bigger and bigger fundraising gap and every solution that comes to solve it just takes more time and money for parents," said Jared Schrieber, chief executive of San-Francisco-based company Infoscout, which created the app. Shoparoo aims to solve this problem by tapping into people's purchasing habits in exchange for providing anonymous consumer insight into products and brands, whose makers then donate funds. Every school in the United States from kindergarten to grade 12 is listed within the app, and the user - be it a parent, relative or neighbor - is able to select the local school they would like to support. The fundraisers begin by taking snapshots of their grocery receipts, which need to be from stores that sell grocery products as their primary line of business. Qualifying stores also include supercenters, drug stores, dollar outlets, pet supply and convenience stores. Products purchased, including food and some non-food items, qualify to earn fundraising dollars. Gas-only purchases do not. Receipts under $10 convert into a one-cent donation for the local school, those between $10 and $49 convert into a two-cent donation, purchases of $50 to $99 translate into a four-cent donation, and those over $100 into a six-cent donation. "If (people) accept special offers or answer survey questions they can raise even more," said Schrieber, adding that behaviors such as referring friends, participating regularly and submitting clear receipts are also rewarded. The app uses technology called optical character recognition to recognize products and stores on receipts and relies on manual transcription in some cases. Before submitting receipts, users also are able to cross off purchases for privacy. The app's inspiration came from General Mills' Box Tops for Education program, in which tens of millions of Americans participate across 75,000 schools, with nearly 600 million product box tops redeemed every year, according to Schrieber. He envisions Shoparoo as a complement to this program, and estimates that schools might raise approximately $10 to $15 a year per parent. More than 200 schools plan to use the app this year as part of their formal fundraising programs, Schrieber said. Funding for the initiative is provided by consumer brands in exchange for aggregate, anonymous consumer insights. "It's the ability to understand how people purchase at a Walmart versus a Walgreens versus a Safeway, for example, that consumer brands are looking for and that's what we're able to provide with Shoparoo," said Schrieber. Users also receive exclusive offers from supporting brands through the app, which could include coupons or recipes. "That's a benefit for the brands because they can target offers based on a consumer's shopping history," he said. The app, available in the United States, also supports select charities. (Reporting by Natasha Baker; Editing By Patricia Reaney, Bob Tourtellotte and Steve Orlofsky) Tech Small Business Tweet this Link this Share this Digg this Email Reprints   We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.   Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter   Facebook   LinkedIn   RSS   Podcast   Newsletters   Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us   Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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