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Edition: U.S. Article Comments (10) Save Email Print Reprints Most Popular Most Shared U.S. posts 19th straight monthly budget deficit 12 May 2010 China school killer erupted after lease row | Video 6:37am EDT UPDATE 1-Once saved, Michael Lynche exits "American Idol" 1:09am EDT Woods expects full recovery from neck pain 12 May 2010 WRAPUP 3-BP tries new oil leak fixes, tar balls wash ashore 9:46am EDT Once saved, Michael Lynche exits "American Idol" 1:12am EDT Playboy raises the bar with 3-D centerfold 11 May 2010 April foreclosures ebb, suggesting high plateau 10:22am EDT Red shirt military adviser wounded in Thai capital 10:22am EDT SAP pays dear for game-changing Sybase deal 9:14am EDT U.S. posts 19th straight monthly budget deficit 12 May 2010 Red shirt military adviser wounded in Thai capital 10:22am EDT SAP pays dear for game-changing Sybase deal 9:14am EDT China scientists find use for cigarette butts 3:21am EDT Memo to boss: 11-hour days are bad for the heart 11 May 2010 Even teddy bears need a holiday...in Finland 12 May 2010 WRAPUP 4-Kerry unveils US climate bill, Obama supports it 12 May 2010 UPDATE 2-New UK government gives itelf five percent pay cut 9:02am EDT Los Angeles to boycott Arizona over immigration law 12 May 2010 U.S. reverses stance on treaty to regulate arms trade 14 Oct 2009 Avatar's James Cameron urges producers to embrace 3D TV Christine Kim SEOUL Thu May 13, 2010 10:36am EDT Related News Sony aims for five-fold jump in profit 11:27am EDT UPDATE 5-Sony aims for 5-fold jump in profit, lags consensus 11:25am EDT Instant View: Sony sees jump in operating profit 2:43am EDT Executives see new Web models, iPads in cable's future Wed, May 12 2010 CABLESHOW-Execs see new Web models, iPads in cable's future Wed, May 12 2010 Director, writer and producer James Cameron is reflected in a visitor's 3D glasses as he speaks at a panel discussion for his upcoming movie ''Avatar'' during the 40th annual Comic Con Convention in San Diego, July 23, 2009. Credit: Reuters/Mario Anzuoni SEOUL (Reuters) - Director James Cameron, whose blockbuster "Avatar" set off a 3D frenzy in the movie industry, on Thursday told television producers to put aside their worries about higher filming costs and embrace the technology. Entertainment | Technology | Film | Lifestyle Manufacturers hope the technology will be as big a boost for the industry as the transition to color television from black and white, but growth is being restrained by high costs for content makers, leading to a dearth of programing. Consumers who just paid major sums for new flat screen sets may not be ready for another major payment for 3D TVs when there is little to see in the format that requires special glasses for viewing, analysts said. "(Big entertainment companies) can't be afraid to shoot in 3D because tens of thousands of people all over the world are shooting in 3D every day," Cameron said. "We're going to have 3D TVs all around us ... and we're going to need thousands of hours of sports, comedy and music and all kinds of entertainment," he said at a technology forum in Seoul. "Avatar", the highest-grossing film of all time, taking in more than $2 billion, was also reportedly one of the most expensive movies to make with a budget of at least $300 million due in part to its 3D filming. Cameron said it would prove cost effective over the long run for TV producers to learn how to shoot in 3D instead of trying to convert existing 2D content to the format. "There's not going to be the time or the money to convert that. It's going to have to be shot live. We're going to learn how to do live shooting. The cost will come down on live 3D production," Cameron said. South Korea's leading TV brands Samsung Electronics and LG Electronics released 3D televisions earlier this year and anticipate positive sales for 2010. Japan's Sony Corp will enter the 3D battle this summer, increasing the need for content. Global demand for 3D TVs will probably reach 15.6 million units in 2013 from an estimated 1.2 million this year, according to research firm DisplaySearch. Numbers could hit 64 million in 2018, when the research firm expects total sales revenues to reach $17 billion. "You've got the channel, you've got the sets," Cameron said. "The missing piece is content. You've got to get the content." (Editing by Jon Herskovitz and Chris Lewis) Entertainment Technology Film Lifestyle Comments See All Comments (10) | Post Comment May 13, 2010 7:34am EDT If I never own a 3D TV that’ll be OK with me. The idea of wearing those stupid glasses, sitting bolt-upright and not tilting my head (reviews have stated that’s the best way to achieve the full 3D effect) while watching a full-length movie is just not my idea of a good time. I see this technology as akin to Quadrophonic sound. It’s nice to a degree, but not essential. GLK Report As Abusive May 13, 2010 7:58am EDT It’s a misconception that a “3D TV” will be required to do 3D. Anyone that has kids has probably purchased a 3D movie for their TV already. Granted the picture quality may be better, the calibration easier, the color more vibrant, etc. do to a higher pixel count. But to call it a 3dTV is a misnomer. It’s just a high resolution TV. The 3D part is in the video itself and the glasses on your face. socratesfoot Report As Abusive May 13, 2010 8:41am EDT socratesfoot – you are misinformed. There are various 3D methods, and some may work with regular TVs (although you still need a player capable of handling the content), but broadcast methods (ex: ESPN’s Masters broadcast recently) require special video processing, else you end up with something like 2 squashed images side-by-side. You will need a 3D capable TV, plus those pesky glasses, to get the full effect. bobSmith Report As Abusive May 13, 2010 9:18am EDT Yeah,…this is what we need. A whole generation wearing glasses with a mini tv planted in each eye so they can absorb propaganda in first person perspective. It won’t be a dearth of programing. It’ll the death of minds everywhere. Think about the poor souls that spend all day every day plastered to their tv’s as it is. Losing touch with reality and turning into psychosis. A place where the only culture shock will be having to remove your television. Imagine experiencing a movie like The exorcism of Emily Rose as if you were there. When the first Exorcist film hit theaters they has to rush ambulances to several of them because people went into shock. The more real your mind perceives it to be the more difficult it is to stifle bodily reaction. The normal jump in a scary scene knowing that your only watching a movie becomes a heart attack in two boxes on your face. not a pretty thought. Although that’s just one genre of entertainment. There’s also the porn addict. These people will never leave their homes!…lol Steven3171 Report As Abusive May 13, 2010 9:24am EDT I suppose the answer to that nightmare would be moderation. Written disclaimers don’t work. nobody ever pays attention to them. That would require someone to read. Sorry about the extreme view but as a writer I think about these types of scenarios. Steven3171 Report As Abusive May 13, 2010 9:35am EDT Yea like im gonna listen to Cameron at this point. Avatar was one of the most overhyped drawn out movies i have seen. My wife and i had to fight off sleep about half way through. Yea it was pretty and all but honestly that movie could have been an hour and a half and gotten the point across. We both agreed we should have gone to see Sherlock Holmes instead. ra44mr2 Report As Abusive May 13, 2010 10:09am EDT Sorry the 3D experience has always left me feeling motion sickness with a splitting headache so I will not be participating in 3D TV! Others feel the same I believe? LOGIC1 Report As Abusive May 13, 2010 10:19am EDT Tell Cameron to shove it .. not everyone likes it. By the end of Avatar, I couldn’t wait to get the glasses off, my eyes we starting to hurt. Loved the movie, but I will do without 3D in it’s current form. FredIsDead Report As Abusive May 13, 2010 10:21am EDT This guy is not only a fool, but a dam fool. Not all of us like this junk in our faces. Give me the old time plain TV so I can watch Fox News. Nothing else worth watching haveseenitall Report As Abusive See All Comments (10) Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. 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Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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