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Yahoo! My Yahoo! Mail Yahoo! Search Search: Sign InNew User? Sign Up News Home - Help Navigation Primary Navigation Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Secondary Navigation Search Search: Google users loyal: comScore AFP - Saturday, August 15 SAN FRANCISCO (AFP) - - The planned Microsoft-Yahoo! online search tie-up has promise but must overcome people's fierce loyalty to market king Google, industry tracker comScore said Friday. ADVERTISEMENT "The recently announced search partnership between Microsoft and Yahoo! certainly makes the combined entity a more formidable competitor to Google in the US search marketplace," said comScore search evangelist Eli Goodman. "While they are still looking up at Google in terms of market share, they have a real opportunity to make headway given that nearly three-quarters of all searchers conduct at least one search on these engines every month." The challenge for Microsoft and Yahoo! will be to make their joint search offering compelling enough to convert occasional users into habitual visitors, according to Goodman. With their partnership announced in late July, software giant Microsoft and Internet portal Yahoo! are hoping to steal market share -- and advertising dollars -- from the company that has come to define Web search. Under the terms of the deal, Microsoft's freshly-launched Bing search engine will handle queries at Yahoo! websites. Google is the overwhelming leader in a Web search and advertising market which the research firm Forrester estimates will grow by 15 percent a year to more than 30 billion dollars in 2014 in the United States alone. A comScore analysis released on Friday concludes that Google has the highest loyalty rate among US Internet users, with people trusting the bulk of their online searches to the California firm. In June 2009, Google had a 65-percent share of the core search market, compared to 28 percent for Yahoo! and Microsoft combined, according to comScore. "Separately, Yahoo and Bing are unable to efficiently meet the inventory needs of advertisers which are attainable through Google," said Craig Macdonald, a senior vice president at marketing analysis firm Covario. "The combination of the two platforms, however, gives advertisers the ability to reach about 30 percent of the search market in a more efficient manner." A search market share of 30 percent represents a "critical threshold" for many marketers when it comes to justifying spending national advertising dollars, according to Macdonald. Email Story IM Story Printable View Blog This Sign in to recommend this article » 0 users recommend Related Articles: Internet Portals & Search Engines Google users loyal: comScoreAFP - Saturday, August 15 US building tech tools to foil online censorsAFP - Saturday, August 15 Iran elections-Jackson death videos spur online viewingAFP - Saturday, August 15 Google users search more, very loyal: comScoreReuters - Saturday, August 15 Related Articles: Technology Google users loyal: comScoreAFP - Saturday, August 15 US building tech tools to foil online censorsAFP - Saturday, August 15 Iran elections-Jackson death videos spur online viewingAFP - Saturday, August 15 BetOnSports founder pleads guilty in U.S. courtReuters - Saturday, August 15 Google users search more, very loyal: comScoreReuters - Saturday, August 15 Enlarge Photo The websites of Bing and Yahoo are displayed on computer monitors in San Anselmo, California, seen here in July 2009. The planned Microsoft-Yahoo! online search tie-up has promise but must overcome people's fierce loyalty to market king Google, industry tracker comScore said Friday. Related Photos Slideshow Full Photo Coverage: Internet Portals & Search Engines Related Full Coverage Internet Portals & Search Engines Latest development in the online world All Full Coverage Most Popular – Technology Viewed Millions of salmon fail to turn up in Canada US study uncovers powerful anti-cancer compound Burglars steal $15m from Saudi princess Rare flowering of Chinese tree in Belgium Sweden's Princess Madeleine to marry: palace View Complete List » Search: Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Copyright © 2009 Yahoo! Southeast Asia Pte Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Privacy Policy - Terms of Service - Community - Intellectual Property Rights Policy - Help

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