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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters "Call of Duty" game shoots to make history Mon Nov 9, 2009 9:20am EST Email | Print | Share | Reprints | Single Page [-] Text [+] By Gabriel Madway and Franklin Paul SAN FRANCISCO/NEW YORK (Reuters) - Forget the buzz over the next "Twilight" film or James Cameron's "Avatar." The biggest entertainment hit of the holiday season may come on Tuesday, when "Call of Duty: Modern Warfare 2" hits stores. The video game published by Activision Blizzard Inc is the most highly anticipated of the year, winning accolades from gaming blogs and Wall Street analysts alike. But it also arrives at a time when the weak economy is punishing sales across the video game industry. Activision has plenty riding on the launch, and much to lose if the game falls short of expectations. Shares of the company have risen around 30 percent this year, outperforming chief rival Electronic Arts Inc's 18 percent gain. "This is the one game that could buck the economic trend for the holiday season," said MKM Partners analyst Eric Handler. He estimates the title will account for 16 cents of Activision's earnings per share in the December quarter, and more than one-third of the publisher's bottom line. Analysts say "Call of Duty's" audience of hard-core gamers, generally young men, are likely to hit stores in droves to pick up the $60 game. Activision is partnering with 12 retailers including GameStop Corp and Best Buy Co for more than 10,000 midnight store openings in North America. Sales estimates range from 11 million-13 million units by end-2009, which would put the game in rarefied company. Activision said preorders set a record. The shooter game is likely to be "one of the largest entertainment launches of any media of all time," CEO Robert Kotick said this week. MKM's Handler expects "Call of Duty" to sell close to 5 million units on the first day, and 7 million-8 million in the first week. That would beat last year's blockbuster "Grand Theft Auto IV" from Take-Two Interactive Software Inc, which sold 3.6 million units on the first day, and 6 million in its first week or more than $500 million in sales. MILITARY GAME The new game is the sixth installment in the "Call of Duty" franchise, which was launched in 2003. It boasts stunning cinematography, with gamers portraying elite soldiers hunting down targets in South America, Russia, Kazakhstan, and Afghanistan. Players navigate through modern scenarios, ranging from shooting while racing on life-like snow mobiles, or stealthily moving through arid locales, hunting down enemy snipers and avoiding helicopters overhead. "Call of Duty" carries a rating of "M," meaning the content is suitable for those age 17 and older. Some critics point fingers at the video game industry for often graphic depictions of bloodshed -- especially after sensational acts of public violence. But while the "Grand Theft Auto" series has been criticized by some for glorifying crime, "Call of Duty" has not been similarly condemned. Next week's release comes at an awkward time. On Thursday, 13 people were killed and 30 wounded in a mass shooting at Fort Hood in Texas, the biggest military facility in the world. An army psychiatrist trained to treat war wounded is suspected as the gunman. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Online auction site launches for rich and famous Also On Reuters Full Coverage: The Route to Recovery Blog: Is Goldman Sachs "doing God's work"? Full Coverage: Live blogging of the Berlin Wall anniversary More Technology News Online auction site launches for rich and famous Burberry taps social media with trench coat site Russia fires police YouTube whistleblower Internet censorship seen liable to WTO challenge Court orders Beatles songs to be taken off website More Technology News... More News Soldier kills 11 in shooting rampage at Fort Hood army base Thursday, 5 Nov 2009 06:53pm EST "Guitar Hero" brings higher revenue for Activision Thursday, 5 Nov 2009 06:35pm EST Activision revenue tops Wall St view Thursday, 5 Nov 2009 06:10pm EST UPDATE 3-THQ results top Wall St's estimate, shares rise Wednesday, 4 Nov 2009 06:37pm EST FUNDVIEW-Top-line growth makes retail attractive: Accessor Thursday, 29 Oct 2009 01:09pm EDT Editor's Choice Slideshow A selection of our best photos from the past 24 hours. 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