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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Strauss-Kahn lawyers see alibi in sex case: report 11:25am EDT Strauss-Kahn sex case throws open French election 11:25am EDT Analysis: Palestinian "Arab Spring" confronts Israel on borders 8:36am EDT Sex, lies and the reckless choices of the powerful 15 May 2011 Senator Kerry warns Pakistan on frayed U.S. ties | 11:41am EDT Discussed 132 Son says bin Laden sea burial demeans family: report 89 Texas county official says ”stupid” feds sparked fire 74 Israel-Palestinian violence erupts on three borders Watched Fire ants form rafts to defy floods Tue, Apr 26 2011 Strauss-Kahn shockwave hits France Sun, May 15 2011 Boot camp for rebels in Libya Sun, May 15 2011 Fox banks on dinosaurs, Simon Cowell in new TV lineup Tweet Share this By Paul Thomasch NEW YORK (Reuters) - Fox Broadcasting is calling on the hitmaking power of Simon Cowell and Steven Spielberg to sustain its standing with younger viewers, with one offering up another splashy talent show and the other bringing a... Email Print Related News NBC overhauls TV schedule with 12 new scripted shows Sun, May 15 2011 Sheen out, Ashton Kutcher in for "Two and A Half Men" Fri, May 13 2011 Why Fox shook up its fall schedule Thu, May 12 2011 Apollo snares American Idol owner CKX Tue, May 10 2011 Paula Abdul joins Simon Cowell on "X Factor" Sun, May 8 2011 Analysis & Opinion The business of private aviation Consumer groups embrace “do not track” bill Related Topics Entertainment » Fashion » Television » Media » Stocks Producer and television star Simon Cowell arrives at the 38th International Emmy Awards in New York City November 22, 2010. Credit: Reuters/Jessica Rinaldi By Paul Thomasch NEW YORK | Mon May 16, 2011 11:14am EDT NEW YORK (Reuters) - Fox Broadcasting is calling on the hitmaking power of Simon Cowell and Steven Spielberg to sustain its standing with younger viewers, with one offering up another splashy talent show and the other bringing a prehistoric world to network TV. Fox will also add four new comedies, two animated and two live action, along with another two dramas to its 2011-12 prime-time TV schedule, already anchored by hits such as "American Idol" and "Bones." Network executives, in unveiling their new schedule on Monday, said Cowell's "The X Factor" would run this fall on Wednesday and Thursday nights, mirroring the midseason strategy is uses for "American Idol." "We feel we have the gold standard in both 'Idol' and 'X Factor,'" Fox Networks Group Chairman Peter Rice said on a conference call. "In Simon Cowell we have the absolute star of the genre at the pinnacle of his game." Based on the British hit, "The X Factor" is yet another in the growing list of talent shows that are spread across broadcast television. It will comprise a judging panel of Cowell, British singer Cheryl Cole, record producer Antonio "L.A." Reid and Paula Abdul, who quit "Idol" two years ago in a contract dispute. Fox's other new tentpole show -- the sort that, when successful, can get entire families to gather around the television set -- is a far cry from Fox's talent shows. Called "Terra Nova," the Spielberg-produced drama is an account of a family that travels back 85 million years, confronting dinosaurs and assorted bad guys. The show, which was previewed for advertisers a year ago, will debut on Mondays this fall ahead of the medical drama "House." Broadcast television struggled last season in introducing big, broad dramas, almost all of which failed to win audiences, and the costly "Terra Nova" will be under pressure to perform. In discussing the show, Kevin Reilly, who heads up entertainment at Fox, called it "one of the most ambitious undertakings we've been involved in" and "unlike anything you've seen before." Fox, a division of Rupert Murdoch's News Corp, will introduce its new lineup to advertisers later Monday. Comcast Corp's NBC, Walt Disney Co's ABC and CBS, owned by CBS Corp, are also taking the wraps off their 2011-12 schedules this week. The industry then will get down to the business of negotiating the bulk of the advertising time for the season, an annual event known as the upfront market. Fox comes to the negotiating table with a prime-time lineup that is already tops with younger viewers -- those most prized by advertisers -- and with few holes to fill in its schedule. Other than its "The X Factor" and "Terra Nova," Fox will roll out four new comedies in 2011-12, including two animated series: "Allen Gregory," featuring a precocious 7-year-old, and "Napoleon Dynamite," based on the popular movie. Its other comedies include "New Girl," starring Zooey Deschanel, who has appeared in movies such as "500 Days of Summer," and a comedy about single moms called "I Hate My Teenage Daughter." At midseason, Fox will introduce the "The Finder," a crime drama about a former military cop with a special power, and "Alcatraz," from producer J.J. Abrams, the executive behind "Lost" and "Star Trek." (Reporting by Paul Thomasch. Editing by Robert MacMillan) Entertainment Fashion Television Media Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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