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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Handcuffed IMF chief charged in sex assault case | 3:03am EDT Handcuffed IMF chief moved from New York police unit 15 May 2011 IMF chief New York court appearance postponed 15 May 2011 Israel-Palestinian violence erupts on three borders 15 May 2011 Sex, lies and the reckless choices of the powerful 15 May 2011 Discussed 131 Son says bin Laden sea burial demeans family: report 88 Texas county official says ”stupid” feds sparked fire 73 Israel-Palestinian violence erupts on three borders Watched Strauss-Kahn shockwave hits France Sun, May 15 2011 Fire ants form rafts to defy floods Tue, Apr 26 2011 Boot camp for rebels in Libya Sun, May 15 2011 AOL launches professional division Tweet Share this NEW YORK (Reuters) - AOL Inc is launching a professional division called AOL Industry on Monday aimed at government, energy and defense executives. The idea is to bring the use of social media, video and design from consumer-oriented sites and apply... Email Print Related News VC guru sees "irrational exuberance" in Web boom Thu, May 12 2011 LinkedIn IPO price hints at social media caution Mon, May 9 2011 NY Times gains online subscribers, but woes linger Thu, Apr 21 2011 Thomson Reuters overhauls news management team Tue, Apr 19 2011 Analysis & Opinion The China files, Part 2: Brave new economic model The business of digital journalism Related Topics Technology Home » Media » Stocks The AOL logo is seen on the outside of the building housing the companies corporate headquarters in New York May 28, 2009. Credit: Reuters/Lucas Jackson NEW YORK | Sun May 15, 2011 8:01pm EDT NEW YORK (Reuters) - AOL Inc is launching a professional division called AOL Industry on Monday aimed at government, energy and defense executives. The idea is to bring the use of social media, video and design from consumer-oriented sites and apply it to media for business professionals. "(Trade media) hasn't done as good a job at innovating as consumer media," said Jay Kirsch, vice president and general manager of AOL Industry, who pitched the idea to AOL at the end of last summer. "If you look at most of the innovations that have really changed media most of them have been consumer facing and not business-to-business." AOL Energy rolled out first and will be followed by AOL Government and AOL Defense in June. AOL Industry is not charging a subscription for access and will not have a print component. AOL is moving into a crowded space dominated by several types of trade magazines as well as Bloomberg, Thomson Reuters, and News Corp's Dow Jones. "We are going to offer a social online environment that is not available elsewhere -- stealing a page a little bit from the Huffington Post and inviting industry executives to be part of the conversation as well," Kirsch said. Kirsch, who was the former CEO of Imaginova, the publisher of the aerospace trade website Space News, has made about eight hires so far. Peter Gardett, the former bureau chief of Argus Media, is editor of AOL Energy. Wyatt Kash, who recently served as editor-in-chief of Government Computer News and Defense Systems, is editor of AOL Government. Colin Clark, who covered Congress and intelligence for Space News, is AOL Defense editor. (Reporting by Jennifer Saba; Editing by Richard Chang) Technology Home Media Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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