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Video Tony Bennett throws birthday bash Hollywood sign bad dream for locals Brad Pitt brings "Moneyball" to Oakland Follow Reuters Facebook Twitter RSS YouTube Read Particles found to break speed of light 3:26pm EDT HP named Whitman CEO, Apotheker out 4:31pm EDT UPDATE 1-Particles found to break speed of light 3:09pm EDT Failed bill spotlights dysfunction in Congress | 5:06pm EDT Market's 3 percent fall suggests deepening worry | 5:04pm EDT Discussed 133 Obama to propose $3 trillion in deficit cuts 79 Geithner’s ”succinct” message irks Europeans 74 House unexpectedly defeats spending bill Watched World Bank's Zoellick: "The world is in a danger zone" 11:43am EDT Human skin strengthened with spider silk can stop a bullet Tue, Sep 20 2011 Scarlett's naked pics, Tyler Perry is highest paid Wed, Sep 14 2011 Americans prefer "Modern Family" to "X Factor" Tweet Share this Email Print Related News Sheen draws record viewers for "Men" and TV roast Tue, Sep 20 2011 Emmy viewers down, mixed reviews for host Jane Lynch Mon, Sep 19 2011 UPDATE 5-'Mad Men', 'Modern Family' win Emmys but shocks abound Mon, Sep 19 2011 "Mad Men" tries to fend off "Boardwalk" at Emmys Sun, Sep 18 2011 Hollywood rolls out red carpet for Cowell's "X Factor" Thu, Sep 15 2011 Related Topics Entertainment » Fashion » Television » Media » (L-R) The cast of ''Modern Family'' Sarah Hyland, Nolan Gould, Ed O'Neill, Ariel Winter, Sofia Vergara, Rico Rodriguez, Julie Bowen, Jesse Tyler Ferguson, Ty Burrell and Eric Stonestreet pose backstage after the show won for best comedy series at the 63rd Primetime Emmy Awards in Los Angeles September 18, 2011. Credit: Reuters/Lucy Nicholson LOS ANGELES | Thu Sep 22, 2011 12:35pm EDT LOS ANGELES (Reuters) - Big, brash new singing contest "The X Factor" was thumped on its U.S. TV debut, with American audiences preferring comedy "Modern Family" in their millions, ratings figures showed on Thursday. After months of hype and bold predictions by its creator Simon Cowell, just 12.1 million Americans tuned in for the debut of "The X Factor" on Fox -- about half the audience for the most recent season of "American Idol". Instead, "Modern Family" -- the affectionate ABC mockumentary that won big at the Emmy Awards last weekend -- drew 14.3 million viewers to make it the most-watched TV show of Wednesday night, early numbers for Nielsen media research showed. Critics were also mostly underwhelmed by "X Factor", which Cowell had predicted earlier this year would thrash the competition and replace "Idol" as the most-watched show on U.S. television. "It quickly becomes clear that this series, which has billed itself as a new type of competition show, really just remixes the well-established gimmicks of the earlier entries in the genre," wrote Neil Genzlinger of the New York Times. As for the acid-tongued Cowell -- the "X Factor" creator, executive producer and judge -- Genzlinger said, "This magician no longer has a curtain hiding the secrets of his tricks." Hollywood trade paper Variety said the series appeared "even more emotionally manipulative and over-produced than its ('Idol') predecessor." And an extended sequence in which a contestant dropped his pants but was allowed to continue performing was a turn-off for many. "When a man is allowed to 'sing' a song about being a stud while shaking his presumably naked genitals at the audience (on the screen they are covered by an X) without the judges stopping him...the narrative manipulation suggests the word 'desperate,'" said Mary McNamara of the Los Angeles Times. As for the much ballyhooed firing of British singer and judge Cheryl Cole and her replacement by Nicole Scherzinger, many critics were left perplexed. "Was Cheryl Cole really that hard to understand? Or did someone at Fox just owe Nicole a rather large favor? (Because frankly, Cheryl was awesome, made total sense and was adorable to boot. Please submit your plausible explanations as to why she was fired in the comments section because we're coming up empty.)," wrote TV Guide's Denise Martin. 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A solid CBS procedural Children's Group Blasts 'Inappropriate' Ads for 'Captain America,' 'Green Lantern' 3:20pm EDT Children's Advertising Review Unit charged Paramount and Warner Bros. with placing age inappropriate ads for a trio of summer movies We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Social Stream (What's this?) 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