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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Alleged Weiner nude photo released by radio hosts 12:55am EDT Citi says hackers access bank card data 7:17am EDT Record exports temper slowdown fears 11:41am EDT Regulators pressuring banks after Citi data breach 11:01am EDT Taxes on the menu in debt-reduction talks 3:25am EDT Discussed 75 ”The world is getting warmer”: Romney 70 Moody’s sounds alarm over U.S. debt limit and deficits 68 U.S. debt default unimaginable, creditors say Watched Bodypainters apply their skill Mon, Jul 19 2010 Obama leads Republican rivals in Presidential poll 9:30am EDT Four-year-old takes art world by storm Mon, Jun 6 2011 small business Talent search favors tech giants Recruiters say the Web 2.0 hiring boom, which counters nationwide unemployment above 9 percent, shows no sign of abating. And startups are having to be very creative to lure potential hires away from Google and other tech giants. Full Article Silicon Valley recruiter: "Everyone's desperate" 5 reasons to join a startup after graduating In media win, Apple to relax rules for publishers: report Tweet Share this Email Print Related News FT launches Web-based app to work on all tablets Tue, Jun 7 2011 Apple's Jobs takes stage to talk iCloud Mon, Jun 6 2011 Wal-Mart sets new $15 billion buyback of lagging stock Fri, Jun 3 2011 Dollar General cuts prices and misses estimates Wed, Jun 1 2011 UPDATE 6-Jobs to headline Apple launch, unveil iCloud Tue, May 31 2011 Analysis & Opinion Tech wrap: Apple “spaceship” to tackle “weed” problem Paywall statistics of the day, Times edition Related Topics Technology » Media » iPad » Steve Jobs » A woman walks past icons for Apple applications at the company's retail store in San Francisco, California in this April 22, 2009 file photo. Credit: Reuters/Robert Galbraith/Files NEW YORK | Thu Jun 9, 2011 10:46am EDT NEW YORK (Reuters) - Apple Inc appears to have reversed its guidelines for magazine and newspaper subscriptions purchased in its App Store, in a big victory for publishers who blanched at the original terms. Apple has dropped its price requirement and the directive that external subscriptions must be offered in the App Store, according to MacRumors, which reported the change on Thursday. Apple was not immediately available for a comment. The move comes after Apple launched a subscription service for magazines, newspapers, videos and music in February with little support from major publishers such as Time Warner's Time Inc, Conde Nast and Hearst. Under the launch terms, publishers were allowed to set the price and length of subscriptions. They could also offer subscriptions through their own existing websites, but would be required to offer those same terms to anyone signing up through Apple. Apple keeps 30 percent of revenue of any subscription purchased directly through the App Store. Many publishers complained that the fee was too onerous and that Apple kept much of the customer data when the subscription was purchased through the App Store. The App Store is an online site where iPad and iPhone customers can download software such as newspaper applications such as The Wall Street Journal and games like Angry Birds. In recent months, some publishers including Conde Nast, which owns titles such as the New Yorker and Vanity Fair, reached a deal with Apple to sell subscriptions in the App Store. On Monday, the Financial Times launched a new Web-based version of its mobile application for smartphones and tablet computers, essentially freeing the FT from the confines of Apple's App Store. (Reporting by Jennifer Saba, editing by Maureen Bavdek) Technology Media iPad Steve Jobs Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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