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Edition: U.S. Article Comments (2) Follow Reuters Facebook Twitter RSS YouTube Read Alleged Weiner nude photo released by radio hosts 12:55am EDT Obama holds big 2012 lead over Republicans 08 Jun 2011 Americans rated most hilarious in global poll 07 Jun 2011 Apple's Jobs shows off "spaceship" headquarters plan 08 Jun 2011 Pimco's Gross says there will be no QE3 08 Jun 2011 Discussed 74 ”The world is getting warmer”: Romney 70 Moody’s sounds alarm over U.S. debt limit and deficits 64 U.S. debt default unimaginable, creditors say Watched Obama leads Republican rivals in Presidential poll 4:30am EDT Bodypainters apply their skill Mon, Jul 19 2010 OPEC talks collapse with no deal Wed, Jun 8 2011 small business Talent search favors tech giants Recruiters say the Web 2.0 hiring boom, which counters nationwide unemployment above 9 percent, shows no sign of abating. And startups are having to be very creative to lure potential hires away from Google and other tech giants. Full Article Silicon Valley recruiter: "Everyone's desperate" 5 reasons to join a startup after graduating Videogame publishers in surprise move back Nintendo Tweet Share this Email Print Related News Nintendo Wii U underwhelms investors Wed, Jun 8 2011 Nintendo lifts lid on Wii U, seeks hardcore gamers Tue, Jun 7 2011 NBC wins TV rights for Games until 2020 Tue, Jun 7 2011 Sony unveils new handheld device, seen expensive Tue, Jun 7 2011 Microsoft's Kinect to control TV, YouTube, more games Mon, Jun 6 2011 Analysis & Opinion Tech wrap: Nintendo debuts Wii U Introducing Nintendo’s Wii U Related Topics Technology » Media » By Liana B. Baker LOS ANGELES | Wed Jun 8, 2011 6:57pm EDT LOS ANGELES (Reuters) - The world's biggest video game publishers, in a surprise move after years of rocky relations with Nintendo, threw their weight behind the Japanese company's new Wii U console this week. The chief executives of Electronic Arts and Activision Blizzard, the largest U.S, video game publishers by sales, told Reuters at the Electronic Entertainment Expo that the Wii U presents a growth opportunity for the struggling $65 billion video games industry. In the past, publishers have backed away from dedicating too much content to Nintendo platforms, since the Japanese company tended to use its consoles to push its own software titles. The original Wii also did not feature the high definition graphics deemed crucial to running first-person shooter titles at their best. But at E3 this week, both EA, known for its sports titles, and Activision Blizzard, the owners of the Call of Duty shooter franchise, voiced strong support for Nintendo. The new console revealed on Tuesday is the first Nintendo device to support high-definition graphics. Its controller sports a 6.2-inch touchscreen that works like a second display and can either replicate the images on the main screen or provide gamers a second screen with additional information. This second screen particularly appealed to EA Chief Executive John Riccitiello. "That second screen gives us so much in the way of game play opportunity. It's mindblowing," he said in an interview. Users playing EA's "Madden NFL" could draw patterns for football plays on the screen, while fans of first-person shooters could design missions or control weapons from it, he added. Multiplayer gaming, or games that users play online against friends, could also benefit from the screen. "Having that private screen vs a public screen for multiplayer gaming is huge," Riccitiello said. NEVER BEFORE Working so closely with Nintendo was new to the software company. Riccitiello said he visited Japan several times to work on understanding the new platform. He also appeared onstage during Nintendo's press conference, something he has never done before at E3, the industry's biggest annual convention. "This is the first time we've worked so closely with Nintendo," he said. Activision Blizzard did not publicly partner with Nintendo during E3, but Chief Executive Bobby Kotick also got in line to voice support for the Wii U. "It should be a successful product," Kotick said, adding the user interface on the controller will appeal to gamers, as well as its ability to stream video. "We're supportive of all of the hardware." The Wii U's controller can also make voice calls, comes with motion-sensor capabilities and works in conjunction with existing Wii controllers. With its array of buttons, the device could appeal to hardcore gamers who could use it for first-person shooter games. While publishers have reacted well to the Wii U, saying it could jumpstart software sales in the lagging global video game industry, the investment community reacted differently to the news. Nintendo's shares fell to a five-year low in Japan after investors complained the Wii U did not address fears that the company may be missing the gaming market's shift to social networking. Tim Pollak, portfolio manager of Electronic Entertainment Fund, argued that the shares fell because of the far-off launch date. The console is supposed to be released between April and December 2012. "Investors with shorter time horizons reacted negatively to the timing to market," Pollak said. At least one investor said he was puzzled by the share drop because he saw big things ahead for the new device. Kelly Cardwell, managing partner at Chicago-based Central Square Management Fund, said he bought additional shares of Nintendo on Tuesday. "I am very bullish on the Wii U and all the potential here for Nintendo," he said. (Editing by Edwin Chan, Bernard Orr) Technology Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (2) Baldr wrote: They need to stop neglecting Independent Developers, both Microsoft and Sony make it pretty easy for independent developers to publish on Xbox Live and PSN. I think they are losing out on a ton of revenue and possible future relationship with good third party developers who have already aligned themselves with the other two companies. Jun 08, 2011 12:07am EDT -- Report as abuse Baldr wrote: They need to stop neglecting Independent Developers, both Microsoft and Sony make it pretty easy for independent developers to publish on Xbox Live and PSN. I think they are losing out on a ton of revenue and possible future relationship with good third party developers who have already aligned themselves with the other two companies. Jun 08, 2011 12:07am EDT -- Report as abuse See All Comments » Add Your Comment Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Super Lawyers Attorney Rating Service Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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