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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Weekend Edition Facebook tops Google in website hits: study AFP - Saturday, January 1 Send IM Story Print Facebook tops Google in website hits: study Slideshow: Full Photo Coverage: Internet Portals & Search Engines NEW YORK (AFP) - – Facebook stole the thunder from Google this year as the most-visited website in the United States, according to a new study from Internet research firm Experian Hitwise. The social-networking juggernaut's www.facebook.com was the top-visited website for the first time and accounted for 8.93 percent of all US visits between January and November 2010, Experian Hitwise said. Google, the world's Internet search leader, slid to second place. Google.com drew 7.19 percent of visits, followed by Yahoo! Mail (3.52 percent), Yahoo! (3.30 percent) and YouTube (2.65 percent). Facebook led arch-rival Google in the number of hits per month since March. However, taking into account all of Google's websites, such as YouTube and Gmail, the Mountain View, California-based company drew 9.85 percent of the US visits, ahead of Facebook's 8.93 percent and the 8.12 percent garnered by Yahoo! sites, an Experian Hitwise spokesman said Friday. Online tracking firm comScore last week ranked the Yahoo! family of websites as the most-visited in the US in November, ahead of Google, Microsoft websites and Facebook. On a global scale, Google held the top position, followed by Microsoft, Facebook and Yahoo!, according to comScore. But analyst Greg Sterling of the specialist site SearchEngineLand.com cautioned that the Hitwise study does not track website visits via mobile devices such as cell phones or tablets, and the number of searches on Google's Chrome browser, which avoids google.com, was uncertain. "This is right now more symbolic than anything" to see Facebook overtake Google in the United States, Sterling told AFP, adding that the study confirms "Facebook growth has been dramatic." The social-networking giant has more than 500 million active users per month in the world, and according to comScore attracted 647.5 million unique visits in November, a jump of 48 percent from a year ago. Sterling highlighted the sharply different approaches between Google and Facebook. "Google is a very utilitarian site, where people go to make a decision, whereas Facebook is for entertainment," he said. But if Facebook "were to concentrate on search, they could do something that stands to really hurt Google." Recommend Send IM Story Print Related Articles US-TECH Summary Reuters - 2 hours 8 minutes ago NTT DoCoMo to launch tablet computer: Nikkei Reuters - 2 hours 8 minutes ago Tablets galore on tap at major CES gadget fest AFP - Saturday, January 1 Imax jumps on takeover talk, but pares big gains Reuters - Saturday, January 1 Craig McCaw resigns as Clearwire chairman Reuters - Saturday, January 1 News Search Top Stories Estonia rings in 2011 as 17th eurozone member Hungary, under fire over media law, takes over EU presidency Report delivered on NewsCorp's BSkyB takeover bid No pardon for Wild West outlaw Billy the Kid Colombia undertaker launches ghostly census More Top Stories » Related Full Coverage Internet Portals & Search EnginesLatest development in the online world All Full Coverage » ADVERTISEMENT Most Popular Most Viewed French model known for anti-anorexia ads dies No pardon for Wild West outlaw Billy the Kid Denmark and Sweden foil 'Mumbai-style' massacre plot Colombia undertaker launches ghostly census '250 billion' plastic fragments in Mediterranean More Most Viewed » More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Weekend Edition Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo! Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Entertainment Photos Yahoo! News Network Copyright © 2011 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

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