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Swiss museum puts Polaroids 'in peril' on show
 
 
  
 
 AFP - Sunday, March  7
 
 
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 This handout picture provided by Polaroid Collection shows a 1982 Polaroid picture by French artist Anne Mealhie displayed as part of an photography exhibition in Lausanne.
 
 
 
 
 
 
LAUSANNE, Switzerland (AFP) - – Snapshots by legendary photographers Ansel Adams and Robert Mapplethorpe will be on show here before the Polaroid collection is sold to settle the debt of the failed firm.
 
And the director of the Elysees Museum, which hosts the show from Saturday, is hopeful that he can find financial backing to buy the collection and save it from being broken up.
 
In the meantime, the museum, in the western Swiss city of Lausanne will showcase the best 100 of some 4,500 photographs owned by Polaroid, the company that popularised instant photographs.
 
The collection has been held in trust by the museum for the past 20 years, but in 2008 Polaroid filed for bankruptcy protection amid a fraud probe into its parent company Petters Group Worldwide.
 
Because of this, the collection is to be be auctioned off to pay off its creditors.
 
The first of the sales from the collection is expected be held in June by Sotheby's in New York, and should include photographs held in Boston, as well as in Lausanne.
 
"I am awaiting an order from Sotheby's these days for 100 images which are in the collection," the Elysee Museum's director, William Ewing, told AFP.
 
The museum put together the exhibition titled Polaroid in Peril to give the public a chance to view the photographs before they go under the hammer.
 
"The investors who have lost everything now really want the collection to be sold," said Ewing, pointing to a delicate landscape taken by Adams in the traditional square format of the instant photograph.
 
"They are trying to get their money back.
 
"I hope that we can keep them on the walls until the end of the exhibition, June 6, otherwise I will put in its place a tape saying 'for sale'" as a sign of protest, he added.
 
Ewing revealed that he is now talking to several parties with a view to making an offer to Sotheby's for the entire collection held in Lausanne.
 
"Several months ago, I was very pessimistic. But today, I realise that there are many people who are horrified that the collection may be lost, so in this sense, I'm hopeful," he added.
 
The collection came about thanks to the generosity of Edwin Land, the inventor of the instant photo camera and a co-founder of Polaroid.
 
It was Land who handed out the cameras and film to professional photographers and students for free to play with, on condition that they gave him a few images in return.
 
Over time, a unique and "very experimental" collection of thousands of shots was produced, said Ewing.
 
Those held in Lausanne include 850 photographs taken by many unknown photographers as well as those taken by icons such as Adams, Mapplethorpe, Helmut Newton and Sarah Moon.
 
One Polaroid on exhibition is a self-portrait of Andy Warhol with large glasses and platinum blonde eyebrows; another, by Walker Evans, features a ripped-out wall.
 
The photographers come up with images on very diverse subjects -- scenery, portraits, architecture, nature. Some works are collages while others have been painted over.
 
"In the 70s, 80s and 90s, colour photography was not possible other than in laboratories, whereas the Polaroid offered the possibility to play with colour by manipulating the chemical product during the development of the photo," said Ewing.
 
Polaroid Corp, which was founded in 1937, had become a household name by the 1960s, with half of the American households owning one of its instant cameras.
 
Popularity of the product began to wane in the 1990s as cheap Japanese cameras capable of producing clear colour photographs flourished.
 
The arrival of the digital camera was what eventually broke the firm.
 
 
 
 
   
 
 
 
 
 
 
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