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Apple manufacturer Foxconn considers Brazil plant
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By Ray Colitt and Brian Winter
BEIJING/SAO PAULO (Reuters) - IPhone maker Foxconn Technology Group is considering investing $12 billion in Brazil, a move that could benefit clients such as Apple Inc looking to break into the world's No. 8...
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Foxconn workers walk on a footbridge outside a Foxconn factory building in the township of Longhua, in southern Guangdong province June 2, 2010.
Credit: Reuters/Bobby Yip
By Ray Colitt and Brian Winter
BEIJING/SAO PAULO |
Tue Apr 12, 2011 3:15pm EDT
BEIJING/SAO PAULO (Reuters) - IPhone maker Foxconn Technology Group is considering investing $12 billion in Brazil, a move that could benefit clients such as Apple Inc looking to break into the world's No. 8 economy.
Brazilian president Dilma Rousseff said on Tuesday her government is studying Foxconn's investment plan, the latest move by the manufacturer to expand its manufacturing operations beyond the booming southern Chinese city of Shenzhen.
Rising labor costs have forced many companies to set up operations in cheaper parts of China, but a Foxconn move into Brazil would help tech companies sidestep hefty import tariffs on products they sell in the South American country. Other clients of Foxconn include Hewlett Packard and Dell.
Tech companies are keen to sell to Brazilian consumers hungry for high-end electronics, but gadgets are often priced out of the market because of high production costs and import tariffs. Apple's cheapest iPad, for example, retails for about $860 in Brazil, versus $400 in the United States.
"You've got an ample range of investments that go from $300 to $400 million to $12 billion over 5 to 6 years in the case of Foxconn," Rousseff told reporters. speaking of discussions her government was having with various technology companies.
"They're proposing a partnership. They came to us and said we want to invest in Brazil," she said during a visit to Beijing, where she is meeting Chinese President Hu Jintao.
Foxconn, a Taiwanese company that also controls Hon Hai, manufactures most of Apple's products -- including the latest hit gadget, the iPad -- at its Shenzhen factories.
"We've been talking to them for three months," said Aloizio Mercadante, Brazil's science and technology minister.
TABLETS FOR THE MASSES
Rousseff herself has identified tablet computers as a relatively cheap way to promote Internet access for Brazil's emerging lower middle-class, which accounts for about half the 190 million population.
Brazil has one of the steepest import-tariff regimes in South America, and is one of the world's most expensive places to do business because of a heavy tax load, an overvalued currency and restrictive labor laws.
But as one of the fastest-growing BRIC countries, it has long been viewed as an attractive consumer market, one which some -- like Apple -- have had difficulty breaking into because of steep tariff barriers. Foxconn's move would help clients expand into local markets while potentially also offering a base for export to neighboring regions.
To get around hefty tax burdens, electronics vendors have increasingly set up local manufacturing, partly also to hitch a ride on attractive tax benefits. Almost all locally assembled electronic goods are produced near the Amazon city of Manaus, where duty-free status helps make costs more viable.
The Brazilian government and Foxconn are now negotiating a range of details, including the location of facilities, financing, taxes, broadband infrastructure and logistics.
Mercadente also told reporters Foxconn is planning to begin assembling Apple's iPad tablet PC at its plants in the South American country by the end of November.
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