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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Mother who withheld medicine guilty of attempted murder 12:55pm EDT First shots mark 150 years since start of Civil War 4:11pm EDT Questioning of Obama's birth in U.S. should stop: sister 1:42pm EDT Japan says nuclear crisis stabilizing, time to rebuild | 4:39pm EDT Cisco kills Flip camera in first revamp step 2:31pm EDT Discussed 140 Reid says Republicans want shutdown to close clinics 129 China tells U.S. to quit as human rights judge 115 Obama, Congress struggle to find budget deal Watched South Korean "super gun" packs hi-tech killing power Mon, Feb 14 2011 X-47B - the future of autonomous aerial warfare Fri, Feb 11 2011 Japan raises nuclear crisis level 2:26am EDT SMALL BUSINESS Do fries go with that app? Worried about how many calories you are going to consume in a serving of fries? A new iPhone application may help. After taking a picture of the meal with the phone, the app gives a calorie read-out almost instantly Full Article Caribbean rum maker looks to tap U.S. market Startup targets online vacation rentals McCain, Kerry introduce contentious privacy bill Tweet Share this By Diane Bartz WASHINGTON (Reuters) - Senators John Kerry and John McCain introduced a tough new privacy bill on Tuesday that would require companies to notify consumers in clear language when their data is being collected, and oblige them to keep... Email Print Factbox Factbox: What government shutdown would look like Fri, Apr 8 2011 Related News With no budget deal, government shutdown looms Fri, Apr 8 2011 SEC wrestling with private trading rules Fri, Apr 8 2011 Jobless claims fall, retail sales stronger Thu, Apr 7 2011 Americans to Fed: prices are too high Thu, Apr 7 2011 Analysis & Opinion Cisco takes first small step to focusing on core The big chill in U.S.-China M+A Related Topics Politics » Technology » Media » Stocks U. S. Senator John McCain (R-AZ) applauds as fellow Senator John Kerry (D-MA) looks on during U.S. President Barack Obama's State of the Union address to a joint session of Congress on Capitol Hill in Washington, January 25, 2011. Credit: Reuters/Jim Young By Diane Bartz WASHINGTON | Tue Apr 12, 2011 3:59pm EDT WASHINGTON (Reuters) - Senators John Kerry and John McCain introduced a tough new privacy bill on Tuesday that would require companies to notify consumers in clear language when their data is being collected, and oblige them to keep that information safe from hackers There are increasing concerns about the security of consumers' personal data that companies collect. Millions of people face heightened risk of email swindles after a massive security breach suffered by Epsilon, an online marketing firm that handles email marketing lists for hundreds of clients. The bill would apply to hundreds of companies from search engine giant Google Inc to telephone companies like AT&T Inc to cable companies like Verizon Communications and Comcast Corp. The bill, if it becomes law, would require companies to tell consumers why data was being collected, whom it would be shared with and how it would be safeguarded. Companies collecting data must also allow consumers to opt out of some data collection, and they must agree, or opt in, to collection of sensitive data like medical conditions. The bill would also press businesses to collect only the information needed for any particular transaction. Kerry, a Democrat from Massachusetts, said the measure had support from some big technology companies. "These companies agree with us that it doesn't just make good business sense to protect their customer; they know it's the right thing to do," he told a news conference. McCain, an Arizona Republican, noted that many websites -- like most search engines -- are free precisely because they are supported by advertising. "Our bill seeks to respect the ability of businesses to advertise while also protecting consumers' personal information," said McCain. The Obama administration said it was undecided on the bill. Attorneys general would be limited to seeking a $3 million penalty for violating security and transparency rules. The FTC may levy civil penalties of $16,000 per violation per day. DISAPPOINTMENT ALL AROUND The bill seeks to protect data that is unique to a person, like their name, physical address, email address, telephone number, Social Security number and credit card numbers. Enforcing the bill would fall to the Federal Trade Commission and to state attorneys general, with the FTC taking the lead. 1 2 Next Politics Technology Media Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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