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See the best of Reuters photography. See more | Photo caption Gay marriage battle A look at the legal battles and the controversies over gay marriage. Slideshow Wild weather Scenes of the awesome and sometimes destructive power of nature. Slideshow Microsoft redesigns Bing, plays up Facebook link Tweet Share this Email Print Related News Investor wants Yahoo CFO or media boss as temp CEO Wed, May 9 2012 Yahoo director who led CEO search won't seek re-election: source Tue, May 8 2012 Zuckerberg kicks off Facebook's IPO show in New York Tue, May 8 2012 Facebook's Zuckerberg kicks off investor show in NY Mon, May 7 2012 LG Electronics to launch Google TV in U.S. in late May: executive Mon, May 7 2012 Analysis & Opinion MuniLand Snaps: May 9 Facebook reality tops out near bottom of IPO range Related Topics Tech » Media » Facebook » A variety of logos hover above the Microsoft booth on the opening day of the International Consumer Electronics Show (CES) in Las Vegas January 10, 2012. Credit: Reuters/Rick Wilking SEATTLE | Thu May 10, 2012 2:29pm EDT SEATTLE (Reuters) - Microsoft Corp unveiled a new design on Thursday for its second-ranked Bing search engine, introducing elements from Facebook and other social networks, as it tries to claw market share from leader Google Inc. Slow off the mark in Internet search, Microsoft has racked up losses of more than $6 billion in its online unit since launching Bing three years ago, but has yet to make a mark on Google's dominance of the lucrative ad search market. In its latest push to increase usage of Bing, Microsoft is introducing a new, three-column screen design. Alongside the familiar search results displayed in blue to the left of the screen, Bing is rolling out an instant snapshot column, which displays extra information and links most likely to be useful such as maps, reviews and reservation tools. To the right, it features a column of users' Facebook friends, giving them the option of asking their advice on a search. Users can also access their contacts on LinkedIn, Twitter and other networks. Microsoft, which owns a small fraction of Facebook after an investment in 2007, has been pioneering the integration of social network feeds into Internet search, being the first to allow access to real-time data from Facebook and Twitter in searches. Google followed suit soon after and has now integrated its fledgling social network Google+ into its search engine. Microsoft, which is losing around $500 million every quarter in its online business, largely because of Bing, badly needs to turn its search engine into a viable competitor to Google. It needs to challenge Google's increasing influence on the Internet and slow the growth of its popular Android mobile operating system, which poses a long-term threat to Microsoft's core Windows product. Before rolling out Bing in June 2009, Microsoft's Windows search engine had 8 percent of the U.S. Internet search market, compared with Yahoo's 20 percent and Google's 65 percent. In the three years since then, Bing has almost doubled its market share to 15 percent, but that has been mostly at the expense of Yahoo, which has had its share whittled down to 14 percent. Google remains around 66 percent. Microsoft sealed a search agreement with Yahoo in 2010, which means that Yahoo's searches are actually performed by Bing, with Microsoft paying Yahoo a percentage of search ad revenue. (Reporting By Bill Rigby; editing by Andre Grenon and Maureen Bavdek) Tech Media Facebook Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (1) SilentBoy741 wrote: Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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