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Edition: U.S. Article Comments (0) Email Print Reprints Read Wall St reform architect Frank fights for survival 28 Oct 2010 UPDATE 4-Argentina enters new political era as Kirchner dies 28 Oct 2010 French protest again on pensions but fatigue weighs 28 Oct 2010 U.S. ends inquiry on Google's Street View cars 27 Oct 2010 Tea Party-backed Republicans spur party switches 28 Oct 2010 Discussed 249 Wall St reform architect Frank fights for survival 92 Republicans poised to win House and gain in Senate 56 U.S. slips to historic low in global corruption index Watched Bejeweled bra exposed in NY Thu, Oct 21 2010 Russian spy poses for Maxim Tue, Oct 19 2010 Mexico's 20-yr old police chief Thu, Oct 21 2010 Report Title Price ValuEngine Industry Report for HOME FURNISHINGS Provider: ValuEngine, Inc. $49.0 Buy Plunkett's Retail Industry Almanac 2010 Provider: Plunkett Research, Ltd. $299.0 Buy Plunkett's Retail Industry Trends & Statistics 2010 (Summary) Provider: Plunkett Research, Ltd. $149.0 Buy Entertainment & Media Industry Market Research and Competitive Analysis 2010 Provider: Plunkett Research, Ltd. $299.0 Buy Entertainment & Media Industry Trends, Statistics & Analysis 2010 (Summary) Provider: Plunkett Research, Ltd. $149.0 Buy NYSE and AMEX quotes delayed by at least 20 minutes. NASDAQ delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here. Video games shares looking for a catalyst Tweet This Share on LinkedIn Share on Facebook By Gabriel Madway SAN FRANCISCO (Reuters) - U.S. video game publishers will provide a snapshot of consumer sentiment as the critical holiday season nears, with investors awaiting that elusive catalyst to shake the industry out of its doldrums. Shar... Related News UPDATE 3-Nintendo mired in slump on yen, slow player sales Thu, Oct 28 2010 DreamWorks profit surges on "Shrek" Tue, Oct 26 2010 UPDATE 3-DreamWorks profit surges on 'Shrek' Tue, Oct 26 2010 UPDATE 2-Sohu Q3 beats Street, shares hit year-high Mon, Oct 25 2010 Music-based videogames losing fans Fri, Oct 22 2010 Analysis & Opinion Social gaming — what the real players say Related Topics Technology » Media » Earnings » Stocks Eighteen gamers demonstrate Electronic Arts' Medal of Honor's online multiplayer feature during their press briefing ahead of the Electronic Entertainment Expo (E3) at the Orpheum Theater in Los Angeles, California June 14, 2010. Credit: Reuters/Gus Ruelas By Gabriel Madway SAN FRANCISCO | Fri Oct 29, 2010 1:12pm EDT SAN FRANCISCO (Reuters) - U.S. video game publishers will provide a snapshot of consumer sentiment as the critical holiday season nears, with investors awaiting that elusive catalyst to shake the industry out of its doldrums. Shares of Activision Blizzard Inc , Electronic Arts Inc and THQ Inc -- which report quarterly results starting next week -- have underperformed the market this year, as sales of traditional hardware and software in the $60 billion industry continue to slump. Consumers have not stopped spending on games, but they have changed how they spend. Sales of music titles such as "Guitar Hero," which boosted industry sales over the past half-decade, have fallen off precipitously. "If the games are good, they're buying them, so the onus is on the publishers," said MKM Partners analyst Eric Handler. At the same time, momentum is shifting away from packaged titles played on home consoles. Industry retail sales in the U.S., the biggest market, are down 8 percent this year. They are flocking to social games like Zynga's "Farmville," game apps on Apple Inc's iPhone, along with online and downloadable content. In the United States, as much as $2.9 billion was spent on such games in the first half of 2010, according to research firm NPD. Among the U.S. names, many investors like the stability of Activision, the world's largest stand-alone game publisher. It forecasts conservatively, pays a dividend and boasts two cash-cow franchises: "Call of Duty" and "World of Warcraft." EA is a turnaround story but sports a higher price-to-earnings multiple than Activision. It lacks its rival's tent-pole franchises, but is in improved financial health and is making an aggressive push into social, online and mobile games. HOME STRETCH FOR THE HOLIDAYS Activision's quarterly results, helped by the strategy game "StarCraft II," will get less attention than the publisher's expectations for the current holiday period. Wall Street is looking ahead to November 9, when Activision will release what should be 2010's biggest title, "Call of Duty: Black Ops." But it may have a tough time outselling its predecessor "Call of Duty: Modern Warfare 2," which set a record with first-day sales of 4.7 million copies last year. Although pre-orders are strong, Wedbush Securities analyst Michael Pachter noted that the newest "Call of Duty" was developed by a different Activision studio, and there is more competition today. "It will probably sell slightly less than last year," he said. Activision will also release "World of Warcraft: Cataclysm" in December, the latest update to the multiplayer online game that boasts 12 million subscribers. EA is also expected to report a solid September quarter relative to expectations, helped by soccer game "FIFA 11." But "Medal of Honor" -- a key holiday quarter release often deemed a "Call of Duty" challenger -- garnered poor reviews. 1 2 Next Technology Media Earnings Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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