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"Pink Ribbons, Inc." takes a detailed look at some of the colorful fundraising events in North America, where women, united in their fight against breast cancer and mostly dressed in pink, cheer their way along scenic routes. The film questions the priorities of the campaigns and the broad use of the pink-ribbon logo as a fight-breast-cancer addition to products as diverse as T-shirts, toilet tissue and handguns. "For me, pink ribbons were something very innocent," said Lea Pool, director of the made-in-Canada documentary, which emphasizes the corporate sponsors of many of the events. "I think it's still not a bad idea, but I was very afraid of all the corporations and how they hijacked the disease and how they made profits out of that, and how there is pink-washing in the process of doing fund-raising." Showing at the festival weeks before Breast Cancer Awareness Month, as cancer charities have dubbed October, "Pink Ribbons, Inc." pleads with fund-raisers to think about where the money they raise will go, and asks organizers to be more open. It questions the logic of focusing on cancer treatment rather than prevention, pointing out that pharmaceutical companies stand to gain if more people use their drugs, and urges more research on the environmental factors that may contribute to breast cancer. Some of the most moving scenes of the 97-minute movie center on discussions among a group of women with Stage IV breast cancer, when the disease has spread to such an extent that doctors cannot offer the possibility of effective treatment. "We're living. We're human beings. We're not just a little pink ribbon," said Maricela Ochoa, a member of the group. Pool and producer Ravida Din, who finished treatment for breast cancer soon before starting work on the movie, said they did not want their film to discourage people from raising money for anti-cancer causes. But they do hope that people will focus more on what the money would be used for. "It's not about raising money it's asking the question about where that money is going," said Pool. Coining a phrase from an activist web site, she added: "Think before you pink." (Reporting and writing by Janet Guttsman; Edited by Sheri Linden and Bob Tourtellotte) Entertainment Fashion Film Tweet this Link this Share this Digg this Email Reprints Entertainment News From the Wrap SAG Pension Fund Board Pledges 'Full Review' of Embezzlement Charges 16 Sep 2011 The board says CEO Bruce Dow continues to have its "full support" and it has retained outside counsel to oversee the investigation Paramount Drops Warren Beatty Movie, New Regency Picks It Up 1:05am EDT EXCLUSIVE: Beatty will star in the movie, about Howard Hughes, which he wrote and will direct and produce New Regency Chair Arnon Milchan Taps Daughter Alexandra as EVP of Production 16 Sep 2011 Move is part of shakeup at production company, which recently named Brad Weston as president and CEO France and Japan Make Oscar Foreign-Language Picks 16 Sep 2011 Dance documentary, Lebanese musical comedy included in latest batch of foreign submissions We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (1) mkeigher wrote: Here’s the official trailer for pink ribbons inc http://www.nfb.ca/film/pink_ribbons_inc_trailer/ Sep 17, 2011 11:06am EDT -- Report as abuse See All Comments » Add Your Comment Social Stream (What's this?) 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Movie slams pink-washing in breast cancer campaigns |
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