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Friday, 14 November 2008 - Videogame makers predict jingle bells at registers | Technology |
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      My Profile    Postcards to the President Messages from citizens around the world Watch Now You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Holiday Gift Guide Entertainment Sports Lifestyle Oddly Enough Environment Health Science Special Coverage Video Pictures You Witness The Great Debate Blogs Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters You Witness News Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Videogame makers predict jingle bells at registers Fri Nov 14, 2008 2:55am EST   Email | Print | Share | Reprints | Single Page [-] Text [+] By Franklin Paul NEW YORK (Reuters) - Videogame sales are expected to be strong this year and in 2009, despite the economic troubles that have hurt some retail stores that sell the games, industry executives said on Thursday. Speaking at the BMO Capital Markets interactive entertainment conference in New York, they said their optimism is fueled by solid sales of advanced game consoles made by Nintendo Co Ltd, Sony Corp and Microsoft Corp. "I think it's going to hold up a lot better than other industries," said Mindy Mount, chief financial officer of Microsoft's entertainment and devices division. "We remain cautiously optimistic." Reggie Fils-Aime, president of Nintendo of America, said its Wii console continues to sell out, while sales of the pocket-sized DS game machine have risen almost 20 percent year on year. For that reason, Nintendo has no plans to cut the price of the $250 Wii, he said. Microsoft in September cut the entry level price for its Xbox 360 to $200, and Sony last year lowered U.S. prices of the PlayStation 3, which comes with an 80-gigabyte hard drive and a Blu-ray video disc player, to about $400. "If I look at this from an industry perspective I think cautiously optimistic is quite appropriate," Fils-Aime told Reuters in an interview. "If I look at it from a Nintendo perspective, I would say very optimistic. The outlook for videogames is rosy in contrast to many other industries that are suffering from the global financial meltdown and rising unemployment, which has prompted shoppers to curb spending. This week, Best Buy Co Inc, the No. 1 U.S. electronics chain, slashed its profit forecast and Circuit City Stores Inc filed for bankruptcy. Yves Guillemot, CEO of France's Ubisoft Entertainment SA -- maker of the hit "Splinter Cell" franchise -- said video games are selling well at low-cost retailer Wal-Mart Stores Inc and game-seller GameStop Corp. "In general, there's a lot of competition (from other publishers), but we see that software is selling well, just due to the fact there are a lot of machine owners who need software," Guillemot said. He said he still expects 2008 North American and European video game industry software sales to grow by more than 20 percent, and added that 2009 "will also be a great year." Ubisoft's shares jumped 9.55 percent to 38.07 euros in Paris. ATTRACTING NEW GAMERS BMO analyst Edward Williams estimated that there are 50 percent more video game consoles installed now than a year ago, and that will spur robust sales as their owners shop for games during the holiday season. But the challenge for future growth is to draw in consumers unfamiliar with video game systems, who may already be too concerned about their wallets to buy into games.  Continued... View article on single page   Share: Del.icio.us Digg Mixx My Web Facebook LinkedIn     Next Article: Lawmaker plans bill on Web neutrality     Also on Reuters Slideshow  Crocodile vs. Zebra Video  Flying high in Mexico New Bond girl divides fans Editor's Choice Pictures Video Articles Slideshow  A selection of our best photos from the past 24 hours.   Slideshow  Afghan Girls Obama music A social mobile Lifestyle: Prince Charles proving popular at 60 US: Obama likely to push courts away from right Health: Experts urge more health care aid to states Most Popular on Reuters Articles Video Recommended UPDATE 1-U.S. automakers bailout outlook in doubt-senator Hillary Clinton emerges as State dept candidate Resort plans nude "anything goes" party UPDATE 3-Hillary Clinton emerges as US State dept candidate Angelina Jolie plans "fade away" from Hollywood Qaeda stung by U.S. pressure in Pakistan-CIA chief Tough new Bond girl divides fans, reignites debate  |  Video Medvedev: ready to respond if U.S. ends missile plan Soros says deep recession inevitable, depression possible U.S. missiles hit Pakistani Taliban, 12 dead Most Popular Articles RSS Feed Video  The world's top bottom G20 to tackle economy The search for First Dog Obama's defense policy World's best bottoms California stages big quake drill Talk of the Town: 007 too violent? 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Most Popular Videos RSS Feed pictures Slideshow  Tech watch The latest gadgets and gizmos in the world of technology.  Slideshow  Reuters Deals The global destination for corporate leaders, deal-makers and innovators Knowledge to Act Reuters.com:  Help and Contact Us  |  Advertise With Us  |  Mobile  |  Newsletters  |  RSS  |  Interactive TV  |  Labs  |  Reuters in Second Life  |  Archive  |  Site Index  |  Video Index Thomson Reuters Corporate:  Copyright  |  Disclaimer  |  Privacy  |  Professional Products  |  Professional Products Support  |  About Thomson Reuters  |  Careers   International Editions: Africa  |  Arabic  |  Argentina  |  Brazil  |  Canada  |  China  |  France  |  Germany  |  India  |  Italy  |  Japan  |  Latin America  |  Mexico  |  Russia  |  Spain  |  United Kingdom  |  United States   Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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