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Slideshow Sony launches Xperia tablet in push for mobile success Tweet Share this Email Print Related News Samsung strikes new Note after Apple suit 7:17am EDT After Apple bruising, Samsung to bounce back with new Note phablet 6:41am EDT Apple seeks quick bans on eight Samsung phones Tue, Aug 28 2012 Analysis: Friend and foe; Samsung, Apple won't want to damage parts deal Mon, Aug 27 2012 Samsung shares drop $12 billion after Apple's court victory Mon, Aug 27 2012 Related Topics Tech » Media » iPad » An employee adjusts Sony Tablets displayed at an electronics store in Tokyo August 2, 2012. . Credit: Reuters/Yuriko Nakao Wed Aug 29, 2012 11:47am EDT (Reuters) - Sony Corp released an upgraded version of its Android tablet on Wednesday, branding its rival to Apple Inc's iPad and Samsung Electronics' Galaxy as "Xperia" in a bid to unify its mobile devices under one name. Sony has identified its mobile devices unit, which also makes Xperia smartphones, as one of its key units as it tries to overcome losses from televisions that contributed to an overall record net loss of 455 billion yen ($5.8 billion) in the year ended March 31. Featuring a 9.4 inch screen and loaded with the Android 4.0 operating system, the Xperia is the second tablet from Sony, which released its first models in April last year. At the time, Sony said it wanted to claim second spot in the increasingly competitive tablet market ahead of Samsung, but failed to ignite enough consumer interest in the devices. The iconic Japanese consumer electronics brand also wants to boost sales of digital cameras and games consoles, while nurturing new businesses including medical devices. Though more powerful than its predecessors, the new tablet from Sony also faces a more crowded marketplace. In June, Microsoft Corp introduced its first tablet, dubbed Surface. Signs of a turnaround for Sony are yet to emerge. On August 2 it cut its full-year operating profit forecast to 130 billion yen from 180 billion, and slashed its combined sales target for Vita and PSP handheld games consoles to 12 million from 16 million. The Xperia tablet will retail in the U.S. from September 7, costing $399 for a 16 gigabyte version and $599 for a 64 gigabyte model, the company said in a press release. Like Microsoft's device it is also available with a keyboard that doubles as a cover, for which consumers will be asked to pay an addition $99.99. (Reporting by Tim Kelly in TOKYO; Editing by Daniel Magnowski) Tech Media iPad Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. 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