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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Mother drives minivan into river with kids 3:07pm EDT U.S. plans new push on Arab-Israeli peace: Clinton 12 Apr 2011 J.Lo named People's most beautiful woman 3:46pm EDT Obama sets goal on deficit cuts, rips Republicans | 4:27pm EDT Atop new poll, Trump slams China, OPEC and Obama 12 Apr 2011 Discussed 151 China tells U.S. to quit as human rights judge 140 Reid says Republicans want shutdown to close clinics 117 Obama, Congress struggle to find budget deal Watched South Korean "super gun" packs hi-tech killing power Mon, Feb 14 2011 Argentine models bare it all Thu, Apr 7 2011 Mini-dress drama in Brazil Tue, Nov 10 2009 SMALL BUSINESS Do fries go with that app? Worried about how many calories you are going to consume in a serving of fries? A new iPhone application may help. After taking a picture of the meal with the phone, the app gives a calorie read-out almost instantly Full Article Caribbean rum maker looks to tap U.S. market Startup targets online vacation rentals U.S. Internet advertising revenue hits record high in 2010 Tweet Share this NEW YORK (Reuters) - U.S. Internet advertising revenue jumped 15 percent to $26 billion in 2010, setting a record high and proving that more companies are opening up their coffers to reach people online. The new figures released on Wednesday by the... Email Print Related News JPMorgan making fewer loans but profit still surges 4:12pm EDT UPDATE 4-Bang & Olufsen pledges core unit turnaround 10:32am EDT John McCain, John Kerry introduce contentious U.S. privacy bill Tue, Apr 12 2011 All eyes on new CEO as Google reports first-quarter results Tue, Apr 12 2011 Alcoa profit tops estimates but revenue misses Mon, Apr 11 2011 Analysis & Opinion Think tax time is bad? Try doing estimated taxes Scoutmob tries to outdeal Groupon Related Topics Technology » Small Business » Customers look over Apple products at the company's retail store in San Francisco, California April 22, 2009. Credit: Reuters/Robert Galbraith NEW YORK | Wed Apr 13, 2011 3:35pm EDT NEW YORK (Reuters) - U.S. Internet advertising revenue jumped 15 percent to $26 billion in 2010, setting a record high and proving that more companies are opening up their coffers to reach people online. The new figures released on Wednesday by the Interactive Advertising Bureau and PwC also reported record online ad revenue increases in the fourth quarter of 2010, up 16 percent to $7.5 billion. "We now have had five consecutive quarters of growth since the great recession impacted interactive advertising in 2009," Sherrill Mane, senior vice president, industry services at the IAB, said in a statement. The report found that the most popular form of advertising was search, which represented 46 percent of revenue and increased 12 percent from 2009. Digital video advertising accounted for 5 percent of total ad dollars spent online in 2010, or $1.4 billion. Display advertising, which also includes video, jumped 24 percent to almost $10 billion last year. The fastest growing form of advertising in 2010 was sponsorships, which soared 88 percent to $718 million. "More time spent online, especially with increases in digital video and social media, has certainly helped to fuel the continued growth," David Silverman, PwC assurance partner, said in a statement. (Reporting by Jennifer Saba, editing by Maureen Bavdek) Technology Small Business Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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