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See the best of Reuters photography. See more | Photo caption Disputed islands Protests break out over disputed islands in the East China Sea. Slideshow Will & Kate's Asia tour The royal couple are on a nine-day tour of Southeast Asia and the South Pacific. Slideshow Google buys Instagram rival Nik Software Tweet Share this Email Print Related News UK royals sue French magazine over topless Kate photos Fri, Sep 14 2012 Apple's iPhone 5 bigger, faster but lacks "wow" Thu, Sep 13 2012 Facebook CEO dangles search and mobile, shares rally Wed, Sep 12 2012 Samsung's challenge: keep the customer Thu, Sep 6 2012 REFILE-UPDATE 1-Samsung challenge: sold the phone, how to keep the customer Thu, Sep 6 2012 Analysis & Opinion Editor’s choice Related Topics Tech » Deals » Global Deals Review: 2011 Q3 » Global Deals Review: 2011 Q2 » Global Deals Review » Inflows Outflows » Media » iPad » Attendees sits in front of a Google logo during Google I/O Conference at Moscone Center in San Francisco, California June 28, 2012. Credit: Reuters/Stephen Lam Mon Sep 17, 2012 1:23pm EDT (Reuters) - Google Inc said it bought Instagram rival Nik Software, which makes award-winning photo editing application Snapseed, for an undisclosed amount. Google and Facebook Inc are locked in a battle for social network followers that has increasingly shifted to mobile applications, such as photo editing. While not as famous as Instagram, available for free on Apple's mobile devices, Snapseed has won a following for its editing prowess among photographers, despite a $4.99 price tag. Nik Software says Snapseed has more than 9 million users while Instagram says it has more than 100 million. "We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone," Vic Gundotra, Google's senior vice president, engineering, said on a Google+ post. Facebook this year bought Instagram, which made an app for users to add filters and effects to pictures taken on their smartphones, for a cool $1 billion. "Google's playing chase up in social," BGC Partners analyst Colin Gillis said. "It's yet another tuck in they have done, trying to boost their Google+ offering." Snapseed won Apple Inc's "iPad App Of The Year" award in 2011 for its multitouch photo editing interface. "We've always aspired to share our passion for photography with everyone, and with Google's support we hope to be able to help many millions more people create awesome pictures," Nik Software said on its Website. Google's Gundotra also said that Google+ had hit over 400 million users this week and had just crossed 100 million monthly active users. (Reporting by Sayantani Ghosh and Sruthi Ramakrishnan in Bangalore) Tech Deals Global Deals Review: 2011 Q3 Global Deals Review: 2011 Q2 Global Deals Review Inflows Outflows Media iPad Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. 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