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Pakistanis angry over detentions in Times Sq. case
Monday, May 24, 2010
ISLAMABAD – Relatives of three men detained by Pakistan for alleged links to the suspect in the attempted Times Square bombing say the men are innocent.
They

Taiwan denies boycotting Australian film festival
Thursday, August 6, 2009

AFP - Thursday, August 6TAIPEI (AFP) - - Taiwan's Beijing-friendly government on Wednesday denied boycotting an Australian film festival amid a row over the e

Merkel's support dips, regional ally resigns International
Thursday, September 3, 2009

By Sarah Marsh and Noah Barkin

BERLIN (Reuters) - Chancellor Angela Merkel suffered a double blow on Thursday as a senior party ally in east German

Minister seeks closure of anti-Berlusconi websites
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Wednesday, March 18, 2009

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Slideshow Follow Reuters Facebook Twitter RSS YouTube Read Anti-Japan protests reignite across China on occupation anniversary | 11:07am EDT Fanning furor, Justice Scalia says appeals court judge lied | 17 Sep 2012 Romney derides Obama supporters in hidden camera speech 17 Sep 2012 "Sexting" again linked to risky sex among teens 17 Sep 2012 Fat and getting fatter: U.S. obesity rates to soar by 2030 11:31am EDT Discussed 288 U.S. ambassador to Libya, three staff killed in rocket attack 124 U.S. embassies attacked in Yemen, Egypt after Libya envoy killed 106 Romney derides Obama supporters in hidden camera speech Sponsored Links Pictures Reuters Photojournalism Our day's top images, in-depth photo essays and offbeat slices of life. See the best of Reuters photography. See more | Photo caption Disputed islands Protests break out over disputed islands in the East China Sea. Slideshow Inside Mali A look at life inside the west African country of Mali, months after Islamist rebels took control of much of the north. Slideshow Tweet, blog, stream and flog fashion on social media catwalk Tweet Share this Email Print Related News Rainbow metallics reign supreme at Burberry show Mon, Sep 17 2012 Twitter must produce Occupy protester's tweets or face contempt Tue, Sep 11 2012 Eastwood, empty chair hijack Republican media coverage Fri, Aug 31 2012 TV audiences go social as Republican convention coverage wanes Wed, Aug 29 2012 India faces Twitter backlash over Internet clampdown Thu, Aug 23 2012 Analysis & Opinion Editor’s choice Related Topics Entertainment » Fashion » Lifestyle » British heptathlete Jessica Ennis (L), British actress Romola Garai (2nd L) and British actress Joanne Froggatt are pictured in the front row during the presentation of the Mulberry Spring/Summer 2013 collection at London Fashion Week September 18, 2012. Credit: Reuters/Suzanne Plunkett By Piya Sinha-Roy and Li-mei Hoang LONDON | Tue Sep 18, 2012 10:53am EDT LONDON (Reuters) - Luxury labels demonstrated the instant selling power of social media during London Fashion Week like never before with videos broadcast live online to the world from shows crammed with tweeting, blogging designers, editors and celebrities. Retail clothing chain Topshop reached the largest online audience for a live-streamed London fashion show on Sunday, with two million viewers tuning in from more than 100 countries to see Topshop Unique's latest collection. According to figures compiled by the retail chain, more than 200 million people were exposed to images and content from the runway as part of Topshop's partnership with Facebook, where fans were led to Topshop's live-stream from their shopping site. Most importantly, Topshop were able to see a direct impact from their social media coverage as people streaming online were able to immediately purchase the looks on the runway. Numerous items, including a dress that was the first outfit on the catwalk, sold out even before the show was over. "People have been trying to figure out for some time, how do you make these 'likes' into something relevant, how does the social aspect mix with your brand, and I think we are going to be the first brand to unlock that, we're going to be the case study...(to) commercialize that social audience," Justin Cooke, Topshop's chief marketing officer, told Reuters. In other efforts to embrace digital technology, House of Holland partnered with online bidding site eBay on a virtual pop-up shop and designer Alice Temperley showcased some of her recent Temperley London collections using "online runways". "The traffic to the website kind of peaks when you tweet with Pinterest, Instagram," Temperley told Reuters. "It's just full-time work for a whole team of people, but it's the way things are going." In addition to being an instant virtual shop, social media provides brands with a longer lasting forum for the online fashion communities keen to discuss every aspect of a collection, according to Lucy Yeomans, editor-in-chief of fashion retail site Net-A-Porter.com and former editor of UK's Harper's Bazaar. "I think anyone who doesn't tap into the power of social media is just missing a massive trick, it's not just a marketing tool," Yeomans told Reuters. EDITORS VS BLOGGERS It's not just the brands that are using social media to connect with their consumers. Fashion editors have fought back against the fashion bloggers who briefly eclipsed their dominance on the front rows of the catwalks by jumping on the social media train with tweets, blogs and pictures of their own. Magazine and newspaper editors have become social media celebrities in their own right -- Jo Elvin, editor of UK's Glamour Magazine, has more than 63,000 Twitter followers, while Joe Zee, creative director of US Elle Magazine, has 155,000. Generally, a journalist's media coverage of a brand is still generally considered three times more powerful in value compared to advertising, as it gains an endorsement with an editorial story from the journalist, according to Katie Mitchell-Baxter, account manager at PR company Good Relations. For fashion week alone, the British Fashion Council (BFC) estimates that more than 100 million pounds in orders are generated each season and that international media coverage was worth 61 million pounds. Claudia Crow, creative director of boutique consultancy Talk PR, said that publications such as Vogue, Harper's Bazaar, The Telegraph and The Times are now at the forefront of reporting fashion news quickly, which was important for them in order to stay ahead of the competition from smaller outlets and bloggers. "Journalists can make or break a line. If they write a good or a bad report, it's amazingly powerful, it's amazingly effective," Crow said. (Editing by Paul Casciato) Entertainment Fashion Lifestyle Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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Striking South Africa miners cut wage demands |
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General Hospital star John Ingle dies at 84 |
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Syrian rebels battle Assad forces near Turkish border |
South Africa Lonmin strikers accept pay rise offer |
Myanmar democracy icon Suu Kyi begins key U.S. tour |
German minister condemns far-right plan to show anti-Islam film |
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IAEA renews pressure on Iran after terrorists charge |
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UK royal couple win French injunction on Kate topless photos |
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Mulberry delivers sweet and sassy London collection |
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