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Slideshow Follow Reuters Facebook Twitter RSS YouTube Read Rockets hit near Tel Aviv as Gaza death toll rises | 3:38pm EST Petraeus mistress had substantial classified data on computer: sources | 14 Nov 2012 Euro zone falls into second recession since 2009 9:46am EST China names conservative, older leadership | 10:30am EST Israel hammers Hamas in Gaza offensive | 14 Nov 2012 Discussed 170 Obama plans ”fiscal cliff” statement as showdown looms 159 Top Hamas commander killed in Israeli airstrike 114 Republicans say deal can be done on ”fiscal cliff” Sponsored Links Microsoft CEO Ballmer suggests more hardware coming Tweet Share this Email Print Related News Microsoft's Windows head, once a possible CEO, exits Tue, Nov 13 2012 Microsoft's Surface tablet has "modest" start: Ballmer Mon, Nov 12 2012 UPDATE 2-Nvidia eyes lower quarterly revenue, starts dividend Thu, Nov 8 2012 Smartphones and tablets -- PC giant Lenovo's next frontier Thu, Nov 8 2012 Apple sells 3 million iPads over first weekend Tue, Nov 6 2012 Analysis & Opinion AOL: Down so long, itâ€™s starting to look up How Apple botched its fair rate case against Motorola Related Topics Tech » Media » iPad » Microsoft CEO Steve Ballmer talks about Microsoft's ''Schlaumaeuse'' (Clever Mice) education software as it is being introduced on the Windows 8 operating system in Berlin November 8, 2012. Credit: Reuters/Thomas Peter By Noel Randewich SANTA CLARA, California | Thu Nov 15, 2012 11:22am EST SANTA CLARA, California (Reuters) - Microsoft Corp's chief executive said his company would look at more opportunities to build its own devices, after the launch of its Surface tablet last month, potentially bringing the software giant into competition with its hardware partners and opening the door to a Microsoft-branded phone. "Do I anticipate that partners of ours will build the lion's share of all Windows devices over the next five years? The answer is, absolutely," Steve Ballmer said at a tech industry event in Santa Clara, California, on Wednesday. "With that said, it is absolutely clear that there is an innovation opportunity on the scene between hardware and software and that is a scene that must not go unexploited at all by Microsoft," he said. With the Xbox game console and now the Surface tablet -- designed to take on Apple Inc's iPad -- Ballmer has been moving Microsoft toward being a "devices and services" company that would develop its own hardware where it made sense. Reports surfaced two weeks ago that Microsoft was already testing a design for its own phone, but the company has not confirmed anything. Microsoft's new Surface tablet is the company's first foray into building its own PCs and has raised questions in the tech industry about how aggressively it plans to move into marketing more of its own personal computing devices. Looking to Apple's success with its iPads and iPhones, Microsoft believes tightly controlling the design of both hardware and software can lead to superior consumer products. But building its own tablets and "hybrid" PCs puts Microsoft into direct competition against manufacturers like Hewlett-Packard, Acer and Lenovo, who for years have been customers of Microsoft's Windows operating system. (Reporting By Noel Randewich; Additional reporting by Bill Rigby in Seattle; Editing by Chris Gallagher) Tech Media iPad Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. 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