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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Aviation official quits over sleeping controllers 1:57pm EDT U.S., allies see Libyan rebels in hopeless disarray 4:51pm EDT Senate panel slams Goldman in scathing crisis report 13 Apr 2011 Special report: In cyberspy vs. cyberspy, China has the edge 3:52pm EDT UPDATE 1-US aviation official quits over sleeping controllers 1:15pm EDT Discussed 166 China tells U.S. to quit as human rights judge 143 Reid says Republicans want shutdown to close clinics 117 Obama, Congress struggle to find budget deal Watched South Korean "super gun" packs hi-tech killing power Mon, Feb 14 2011 X-47B - the future of autonomous aerial warfare Fri, Feb 11 2011 Brazil builds largest Lego tower Tue, Apr 12 2011 SMALL BUSINESS Do fries go with that app? Worried about how many calories you are going to consume in a serving of fries? A new iPhone application may help. After taking a picture of the meal with the phone, the app gives a calorie read-out almost instantly Full Article Caribbean rum maker looks to tap U.S. market Startup targets online vacation rentals New rules to let Europe web users turn off cookies Tweet Share this By Eva Dou BRUSSELS (Reuters) - People surfing European websites will be able to turn off the cookies used to spy on their Internet habits under rules hammered out by the region's online advertisers, an industry body said on Thursday. The European... Email Print Related News Google misses Street profit expectations 4:26pm EDT Internet ad revenue hits high in '10 Wed, Apr 13 2011 John McCain, John Kerry introduce contentious U.S. privacy bill Tue, Apr 12 2011 AOL and Huffington Post sued by unpaid bloggers Tue, Apr 12 2011 Google seals ITA deal; larger antitrust review looms Fri, Apr 8 2011 Analysis & Opinion Investiphobia: The fear of not keeping up with the Joneses Tech wrap:Yahoo’s CEO-in-waiting? Related Topics Technology » Media » A youth surfs the web during the annual ''Campus Party'' Internet users gathering in Valencia, Spain, in this July 26, 2005 file photo. Credit: Reuters/Heino Kalis By Eva Dou BRUSSELS | Thu Apr 14, 2011 3:31pm EDT BRUSSELS (Reuters) - People surfing European websites will be able to turn off the cookies used to spy on their Internet habits under rules hammered out by the region's online advertisers, an industry body said on Thursday. The European web advertising industry's self-regulation pledge comes a month before a European Union directive takes effect, requiring websites to obtain a user's consent before installing a tracking cookie. "It will change significantly how the Internet will look and how people interact with ads," said Kimon Zorbas, vice president of Brussels-based Internet Advertising Bureau Europe, the industry group that developed the new rules. Web companies monitor people's online activities through tracking software called cookies, so they can send targeted advertising based on their potential interests or previous site visits -- a process called behavioral advertising. Under the agreement, web ads will carry a clickable icon labeled "AdChoices" that will let users change their privacy settings so they are no longer profiled for advertising purposes. Companies including Yahoo, Microsoft, Google and AOL are among those which have have agreed to use the icons on their online display ads in Europe. Policymakers in the EU and elsewhere have been concerned users have little control over the use of cookies to track their activity -- and are often unaware it is taking place. Those involved in developing the code of conduct say it is not a response to the EU directive, but was inspired by a similar self-regulatory movement in the United States. Zorbas said the industry body had made adjustments to the code based on feedback from the European Commission. Jonathan Todd, spokesman for Neelie Kroes, European Commissioner for the Digital Agenda, said the Commission has been in close contact with the groups developing the code. "There will be new legally binding obligations on websites as of the 25th of May," Todd told Reuters. "If this code ensures that they are fully compliant with their legal obligations under the new e-privacy directive, all well and good." (Reporting by Eva Dou; Editing by Geert De Clercq and Sophie Hares) Technology Media Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. 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