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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Microsoft launches Windows 7, eyes PC sales rebound Thu Oct 22, 2009 10:47pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Bill Rigby NEW YORK (Reuters) - Microsoft Corp launched Windows 7 on Thursday, its most important release in more than a decade, aiming to win back customers disappointed by Vista and strengthen its grip on the PC market. The world's largest software company, which powers more than 90 percent of personal computers, has received good reviews for the new operating system, which it hopes will grab back the impetus in new technology from rivals Apple Inc and Google Inc. "They met expectations but that was pretty much it," said Michael Gartenberg, a long-time Microsoft analyst at market research firm Interpret after a launch event in New York. "They showed off some very cool things, but now they have to keep the momentum going." The new system -- which is faster, less cluttered and has new touch-screen features -- comes almost three years after the launch of Vista, whose complexity frustrated many home users and turned off business customers. The success of Windows -- which accounts for more than half of Microsoft's profit -- is crucial for Chief Executive Steve Ballmer to revive the company's image as the world's most important software company. "Windows 7 is a chance for us to let the PC be not only more interesting but just simpler and faster for the many, many hundreds of millions of people who use them," Ballmer told Reuters Television in an interview on Thursday. NEW HARDWARE Ballmer and other executives demonstrated at the event a range of new devices showing off Windows 7, from ultra-slim laptops to large touch-screen computers, highlighting a new Kindle book-reading application from Amazon.com Inc and live-streaming CBS television shows. Crowds lined up overnight to see the new software and check out the latest PCs at the first branded Microsoft store, which opened on Thursday in Scottsdale, Arizona. Microsoft is charging $199.99 for the Home Premium version of Windows 7, or $119.99 for users seeking to upgrade from older versions of the operating system -- well below comparable prices for Vista. It also has a range of offers in conjunction with retailer Best Buy Co Inc and PC makers such as Dell Inc and Acer Inc. The U.S. holiday season will soon reveal whether consumer PC sales get a kick from Windows 7, but success with corporations -- the key to Microsoft's financial power -- will not be clear until next year, analysts say. Windows 7 sales will not immediately impact the bottom line of Microsoft, which is expected to post a lower quarterly profit on Friday. The company's shares closed up 1 cent at $26.59 on Nasdaq. They are up 79 percent since early March. (For a graphic showing major Windows releases and Microsoft's share price, click here) SHARES UP Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Horror spoof "Stan Helsing" has no fangs Also On Reuters Commentary: The lucrative business of Obama-bashing Special Report: Is Fed playing politics over Wall Street pay? Slideshow Slideshow: Which Idol alumni took home the most cash? More Technology News Nokia sues Apple for patent infringement | Video Long lines as Microsoft opens retail store | Video Amazon rolls out program to sync Kindle with PCs Wal-Mart offers tech support for shoppers FCC commissioners support open Internet rule More Technology News... Video Microsoft launches Windows 7 Play Video Windows 7 launch Windows 7 ready for launch More Video... Related News TIMELINE: Microsoft's path to Windows 7 22 Oct 2009 Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video UPDATE 4-U.S. FCC commissioners support open Internet rule Microsoft launches Windows 7, eyes PC sales rebound | Video Microsoft launches Windows 7, eyes PC sales rebound | Video Modern man a wimp says anthropologist U.S. cuts pay at bailed out firms, BofA hits back | Video U.S. arrests 300 in raids on Mexican drug cartel | Video Michael Jackson fans say film covers up grim truth Cheating husbands should be whipped? U.S. airliner loses contact, overflies destination McCain introduces bill to block FCC's net neutrality rules Most Popular Articles RSS Feed Video U.S.-Mexico crackdown on drug cartel Going bananas against Sarkozy's son Microsoft launches Windows 7 U.S. takes aim at executive pay Anti-fascist protesters target BBC Talk of the Town Olympic flame lit for Vancouver Pakistan on edge as forces fight on Rare marine turtles get help Colombian drug lord gets 45 years Most Popular Videos RSS Feed Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Journalism Handbook | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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