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Apple rejects Samsung offer to end tablet row in Australia Video: Samsung a threat to Apple's iPhone - but not yet Follow Reuters Facebook Twitter RSS YouTube Read Cleared on appeal, Amanda Knox returns home to Seattle | 04 Oct 2011 Fox says can't afford more "Simpsons" without cuts | 04 Oct 2011 Hank Williams Jr. apologies - again for comments 04 Oct 2011 Controversial "Playboy Club" first victim of TV season 04 Oct 2011 New Apple iPhone fails to wow investors, fans | 04 Oct 2011 Discussed 345 Exclusive: Democrats push tax hikes first in deficit talks 222 About 400 arrested in Wall Street protest 123 Senate takes first step on China yuan bill Watched Universe speeding up discovery wins Nobel Physics Tue, Oct 4 2011 Knox arrives in Seattle, says "thank you" Tue, Oct 4 2011 New iPhone fails to impress Tue, Oct 4 2011 Apple iPhone voice raises pitch in war vs Google Tweet Share this Email Print Related News RIM shares yo-yo on speculation, Apple event Tue, Oct 4 2011 Instant view: Apple's latest iPhone fails to excite Tue, Oct 4 2011 REFILE-UPDATE 5-New Apple iPhone draws muted response Tue, Oct 4 2011 Nokia still pledging Windows phone as Apple marches on Tue, Oct 4 2011 Apple rejects Samsung offer to end tablet row in Australia Tue, Oct 4 2011 Analysis & Opinion iPhone 4S unleashes more creative destruction Tech wrap: A bad call for Sprint? Related Topics Technology » Media » iPad » Steve Jobs » Philip Schiller, Apple's senior vice president of Worldwide Product Marketing, speaks about iPhones, including the iPhone 4S, at Apple headquarters in Cupertino, California October 4, 2011. Credit: Reuters/Robert Galbraith By Alexei Oreskovic SAN FRANCISCO | Tue Oct 4, 2011 8:15pm EDT SAN FRANCISCO (Reuters) - Apple Inc beefed up its new iPhone with faster chips and better cameras, seeking to set its handset apart from the rising tide of Google Android smartphones. But the one feature that got the most "oohs" and "ahhs" from the audience at Tuesday's iPhone unveiling was the built-in voice-recognition technology, dubbed "Siri". Apple demonstrated a variety of scenarios in which users of the new iPhone 4S seemed to hold a conversation with the device, managing calendar appointments, finding restaurants and inquiring about the weather. "That was a pretty big step forward," said Forrester Research analyst Frank Gillett, who attended the launch at Apple headquarters. "To be able to just converse with your gadget. You've got more options than just poking and swiping at it with your finger." Whether such high-tech wizardry is enough to make the iPhone 4S a must-have in consumers' eyes, and set it apart from the competition, remains to be seen. "It's not clear that Siri is sufficient to make or break a purchase decision," said John Jackson, an analyst at CCS Insight. "It's a better mousetrap. History tells us users don't use this technology in great numbers." Voice recognition technology isn't new. Software companies have offered technology allowing people to do dictation, with varying results, on their personal computers for more than a decade. Even low-tech gizmos like vehicle-GPS units made by Garmin and others can be voice-enabled. Google introduced voice recognition technology to its Android smartphone software more than a year ago, and the company recently introduced a voice-recognition capability into its flagship Web search engine. But Gillett said Apple had taken the technology beyond merely recognizing spoken words. The Siri technology could take actions based on people's words, making it closer to a true "personal assistant," he said. IT TALKS BACK! During demonstrations, an Apple executive asked the phone whether he needed a raincoat today, and the phone responded: "It sure looks like rain today." A separate video of Siri technology in action, screened during the event, depicted a jogger telling his phone to book an appointment at noon, with the phone responding, in a robotic female voice, that he already had an appointment at that time. Siri will initially be available with support for English, French and German with more languages soon, Apple said. The company acquired Siri, the maker of the technology, early last year. Apple's iPhone, first introduced in 2007, is the No. 1 selling smartphone in the world. But phones based on Google Inc's Android operating system, which is available for free to handset vendors such as Motorola, HTC Corp and Samsung Electronics, have a greater combined market share than Apple's iPhones. Inside iPhone 4S is a dual-core A5 processor, designed by Apple, with improved graphics capabilities for video games, as well as special image processing capabilities for improving photo and video performance. The camera got a boost to 8 megapixel resolution, up from the prior model's 5 megapixels. Apple also provided more details on forthcoming Internet-based "cloud" features on Tuesday. Users of iPhones and iPad tablets will be able to store their music, photos and other data on Apple's remote servers, similar to services offered by Google and Amazon.com Inc. For all the hardware improvements, Gartner analyst Van Baker said it was the Siri technology that will really make the iPhone 4S stand apart. "It is very cutting-edge," he said. "They have raised the bar." (Reporting by Alexei Oreskovic; Editing by Richard Chang) Technology Media iPad Steve Jobs Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Social Stream (What's this?) 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