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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters NBC rolls out 6 new shows in bid to rescue ratings Mon May 4, 2009 4:32pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Paul Thomasch NEW YORK (Reuters) - In need of a fresh hit, NBC on Monday rolled out six new prime-time series for the upcoming television season, anchored by the lighthearted family drama "Parenthood," a remake of the popular 1989 hit film. NBC Universal's flagship TV network, NBC, is counting on the lineup of four new dramas and two comedies to rescue its low-rated prime-time schedule. NBC regularly trails rivals CBS, Fox and ABC in the prime-time audience ratings that help determine where advertisers spend their money. Angela Bromstad, the president of NBC's prime-time entertainment division, said the current lineup featured some of TV's highest-quality shows, but acknowledged the network needed some fresh, breakout hits. "It's absolutely critical that we bring in new hits to support those programs," she said. In addition to "Parenthood" -- produced by Ron Howard, who directed the big-screen version 20 years ago -- NBC unveiled two medical dramas, "Trauma" and "Mercy," as well as "Day One," set in the aftermath of a global catastrophe. NBC took the wraps off its new shows two weeks before the other major networks, though it will not announce its precise schedule -- assigning time slots for its returning and new programs -- until May 19. Once the four major networks announce their schedules, negotiations with advertisers will begin over roughly $9 billion worth of commercial time. This year, perhaps more than ever, the networks will be praying for breakout hits. Because of the recession, ad dollars have dried up. That has created a headache for a TV business still trying to cope with the spread of digital video recorders, which allow viewers to fast-forward through commercials. Competition from iPods, video games and websites like Facebook has not helped. Such is the competition for advertising dollars that CBS launched a national media campaign on Monday trumpeting its ratings in 2008-09, when it has been the only broadcast network to increase its prime-time audience. At NBC Universal, executives have sought to downplay NBC's struggles and instead promote the successes of its cable networks, including Bravo, USA, CNBC, MSNBC and Oxygen. Cable now makes up roughly 60 percent of NBC Universal's revenue and has become a favorite of Chief Executive Jeff Zucker. Still, NBC Universal's broadcast network is -- in many ways -- the public face of the company, and it has been in a slump since longtime comedy favorites "Friends" and "Frasier" ended their runs five years ago. For the 2009-10 season, NBC is hoping to find success with two new half-hour comedies. "100 Questions" centers on a single woman who agrees to take a 100-question compatibility test when she joins an online dating site. "Community" is a comedy set at fictitious Greendale Community College, with a student body comprised of an odd mix of divorcees, high-school flops and other misfits. Six new episodes of "Saturday Night Live Weekend Update Thursday" have also been planned, following on the success of the specials during the presidential elections last fall. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Madonna's adoption case adjourned Also On Reuters Video Video: Changing fortunes in Kenya's largest slum Analysis: Apple's cash grows, but no hint of its plans Full Coverage: Green Business and Environment More Entertainment News More court review for 2004 Janet Jackson flash | Video Duff McKagan a rock 'n' roll renaissance man "Twilight" and "Slumdog" top MTV Movie nods Madonna's adoption case adjourned Madeleine McCann will be found, parents tell Oprah More Entertainment News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. 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