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See the best of Reuters photography. See more | Photo caption Mother's Day in prison An annual Mother's Day event, Get On The Bus, brings children to visit their mothers in prison. Slideshow Afghan girls An indepth look at the lives of girls in Afghanistan in times of uncertainty. Slideshow Facebook's Zuckerberg says mobile first priority Tweet Share this Email Print Related News Google, Twitter quizzed on Facebook-Instagram: source Thu, May 10 2012 SingTel's Amobee buys Silicon Valley ad startup Tue, May 8 2012 Facebook changes IPO pitch in Boston, scraps video Tue, May 8 2012 Zuckerberg kicks off Facebook's IPO show in New York Tue, May 8 2012 Facebook's Zuckerberg kicks off investor show in NY Mon, May 7 2012 Analysis & Opinion Should we ditch the idea of privacy? The Exchange: What’s not to like about Facebook’s IPO? Related Topics Tech » Deals » Global Deals Review: 2011 Q3 » Global Deals Review: 2011 Q2 » Global Deals Review » Inflows Outflows » Media » Facebook » Facebook Inc. CEO Mark Zuckerberg is escorted by security guards as he departs New York City's Sheraton Hotel May 7, 2012. Credit: Reuters/Eduardo Munoz By Alistair Barr PALO ALTO, California | Fri May 11, 2012 5:25pm EDT PALO ALTO, California (Reuters) - Facebook Inc CEO Mark Zuckerberg on Friday laid out his 2012 goals to investors on the Silicon Valley leg of his IPO roadshow, saying his first priority was improving the social network's mobile application. About 200 investors showed up to an IPO presentation in Palo Alto, California, where they were given the opportunity to quiz Zuckerberg and his lieutenants. Wall Street had been concerned about the company's ability to wring revenue from mobile users, considered crucial for long-term growth. Zuckerberg and Sheryl Sandberg, Facebook's chief operating officer, said the company's overall advertising business was gaining steam, with most marketers increasing their spending with Facebook. The two executives, who appeared on stage alongside finance chief David Ebersman, highlighted social ads as an important tool for Facebook to tackle its mobile challenge. Facebook aims to raise about $10.6 billion via its initial public offering, dwarfing the coming-out parties of tech companies like Google Inc and granting it a market value of up to $96 billion - rivaling Amazon.com Inc's. On Thursday, a source close to the process told Reuters its IPO was already oversubscribed, a week before final pricing. The offering marks a watershed moment for the new generation of Web companies that are challenging established players such as Google and Yahoo for consumers' online time and for advertising dollars. With 900 million users, Facebook is the world's dominant social network. Mark Zuckerberg, the company's co-founder and 27-year-old CEO was Time Magazine's Person of the Year in 2010 and was depicted in the fictionalized 2010 movie The Social Network. "It is a bit of a celebrity event," said Alice Evans, with London-based F & C Asset Management. "You're not expecting to learn that much but it's as close as you can get to kicking the tires." (Reporting by Alistair Barr and Alexei Oreskovic, Writing by Edwin Chan; Editing by Richard Chang) Tech Deals Global Deals Review: 2011 Q3 Global Deals Review: 2011 Q2 Global Deals Review Inflows Outflows Media Facebook Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. 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