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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Seventeen dead in Norway bomb and gun attack | 4:48pm EDT New Mexico sheriff faces possible jail term over eBay sales 21 Jul 2011 Customers angry, staff defiant at China's fake Apple Store 11:07am EDT Explosion rocks central Oslo, Norway PM's office 9:47am EDT WRAPUP 4-Obama vows 'hard choices' on debt as Democrats fume 2:52pm EDT Discussed 199 Senate group offers $3.75 trillion deficit cuts 142 New plan offers hope for progress in debt talks 78 Debt showdown moving into crunch time Watched Korea's newest singing sensation Thu, Jul 21 2011 Blast rocks government buildings in Oslo, Norway Sat, Jul 23 2011 Pakistan Taliban releases video of mass execution Mon, Jul 18 2011 Analysis: Aging PC giants see writing on the wall Tweet Share this Email Print Related News Caterpillar profit misses 3:32pm EDT Verizon iPhone sales dash hopes; shares fall 3:01pm EDT Honeywell profit beats second-quarter view, raises outlook 1:45pm EDT Low prices help McDonald's beat profit expectations 1:14pm EDT CORRECTED - UPDATE 3-Honeywell reports higher Q2 profit, raises outlook 1:13pm EDT Analysis & Opinion Tech wrap: Amazon plans Android tablet Asia – A week in pictures July 10, 2011 Related Topics Technology » Media » iPad » A video wall displays Intel's logos at the unveiling of its second generation Intel Core processor family during a news conference at the Consumer Electronics Show (CES) in Las Vegas January 5, 2011. Credit: Reuters/Rick Wilking By Noel Randewich SAN FRANCISCO | Fri Jul 22, 2011 2:30pm EDT SAN FRANCISCO (Reuters) - Silicon Valley's old guard is waking up to the fact that the era of consumer PC may be in its twilight, accelerating the need to invest and adapt to rapidly changing tastes. This week's earnings from the giants of technology had one thing in common: they underscored yet again how consumers are increasingly shunning desktop PCs and going mobile. Intel, which had argued that pessimistic expectations about the market were out of whack, reduced its 2011 PC forecast. Microsoft Windows sales, that reliable indicator of PC market strength, fell short of expectations for the third straight quarter. And Apple Inc, which single-handedly showed with its iPad that many consumers are more than happy with an unladen, light and mobile computer, obliterated all estimates by selling a whopping 9 million tablets. "The desktop, at least for consumers, probably doesn't have a great future, and the iPad and similar tablets can deliver a lot of the functionality of a laptop," said Tim Ghriskey, chief investment officer of Solaris Asset Management. Worldwide shipments of smartphones are already overtaking PCs, and by 2015, more than 300 million tablets will ship -- not far behind 479 million PCs expected to be made, according to IHS iSuppli. To be sure, there's time left for PCs. Adoption and sale continue to grow rapidly in emerging markets and among corporate users. But even there, increasingly powerful smartphones are entrenched and tablets are creeping in. Research in Motion's Playbook -- despite poor reviews as the minnow of the tablet market -- became the first to win U.S. government certification. Judging by share performances, Wall Street is taking notice as well. Shares of Apple reached a record this week and are up 21 percent in 2011. Intel has gained 10 percent, a bit better than the broader market, but Microsoft is down about 3 percent. In January, the board of Advanced Micro Devices, frustrated about the company's lack of progress in mobile computing, forced out then-Chief executive Dirk Meyer. It is still searching for a candidate to spearhead a major push into mobile. "It's important for us to keep our eyes and ears wide open. This compute space is evolving and our technology is evolving so that we can take it beyond the traditional segments we serve today," AMD Chief Financial Officer Thomas Seifert, standing in as CEO, told Reuters. HYPER-COMPETITIVE Amid economic uncertainty and boding poorly for the rest of the year, PC sales edged up just 2.3 percent in the second quarter, according to tech research firm Gartner, well below earlier projections. Top executives argued that personal computers still shine. But they also say they're hurrying to adapt to changing consumer preferences, with Microsoft stepping up its mobile strategy by creating future versions of Windows just for tablets. ARM Holdings' energy-efficient technology now all but dominates mobile computing, but Intel and AMD are increasing their focus on processors suited for smaller devices. They're pushing manufacturers to use their chips to build laptops that are in many ways touchscreen tablets. The market for processors used in smartphones and tablets is about $6.7 billion this year, MKM Partners analyst Daniel Berenbaum estimates. That's just 12 percent of Intel's expected 2011 revenue, but that proportion is growing. Intel is speeding up plans to use its most cutting-edge technology to manufacture chips aimed a mobile devices, and Chief Executive Paul Otellini said this week the company would be "hyper-competitive" in getting its silicon into tablets running Microsoft's upcoming version of Windows. "In the next generation it's going be hard to tell the difference between a tablet and a netbook," said Stifel Nicolaus analyst Kevin Cassidy. "To me a tablet is just a netbook that has a solid-state drive and a touchscreen." For now, PC-reliant companies can take comfort in under-saturated markets like oft-mentioned China -- the world's second-largest PC market and one where millions remain unfamiliar with computing in general. In the second quarter, PC shipments in the United States fell 5.6 percent, year over year, while China's PC market grew 10.9 percent, according to research firm Gartner. Despite reducing its 2011 PC sales outlook, Intel's revenue forecast for the September quarter came in higher than expected. For a second quarter, analysts underestimated the demand for PCs in China and other emerging markets. Consumers in the United States and Europe often have at least one PC at home and increasingly choose to buy gadgets like tablets over a new laptop. But millions of families in developing countries are increasing their incomes and are reaching the point of being able to buy a computer. And despite falling Windows sales, Microsoft's Office sold well in the second quarter, underscoring the importance of PCs to corporations, something unlikely to change radically soon. For now, investors should heed Intel's consistently estimate-beating quarterly results and not sell the company's stock based on worries about what the PC market and mobile markets will look like in a decade, Berenbaum argued. "What's going to happen in 10 years? I have no idea, but the market doesn't know either and the market isn't going to be able to discount what's going to happen in 10 years. This market can barely discount 10 minutes," Berenbaum said. (Editing by Edwin Chan and Steve Orlofsky) Technology Media iPad Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Super Lawyers Attorney Rating Service Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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