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Edition: U.S. Article Comments (2) Slideshow Save Email Print Reprints Most Popular Most Shared Aerosmith's Steven Tyler falls off stage again 18 Aug 2010 Police bust Paris "booby" trap gang 18 Aug 2010 Chrome OS tablet from HTC reported to ship in November 18 Aug 2010 Eggs linked to salmonella outbreak in 3 states 18 Aug 2010 Google CEO Exposes Dark Side of Social Networking 18 Aug 2010 Tai Chi beats stretching in fibromyalgia study 18 Aug 2010 Rocker John Mellencamp likens Internet to A-bomb 18 Aug 2010 Harvard tops university list as China progress 18 Aug 2010 Wall Street drops on weak jobless, manufacturing data | Video 11:23am EDT Factbox: IPO could lead to payday for GM employees 18 Aug 2010 Tai Chi beats stretching in fibromyalgia study 18 Aug 2010 Aerosmith's Steven Tyler falls off stage again 18 Aug 2010 Google CEO Exposes Dark Side of Social Networking 18 Aug 2010 Award winners 30 Jun 2010 Eggs linked to salmonella outbreak in 3 states 18 Aug 2010 Police bust Paris "booby" trap gang 18 Aug 2010 Facebook "Places" lets users track friends and services 8:58am EDT Chrome OS tablet from HTC reported to ship in November 18 Aug 2010 Scientists suggest fresh look at psychedelic drugs 18 Aug 2010 Harvard tops university list as China progress 18 Aug 2010 Facebook "Places" lets users track friends and services Digg This Tweet This Share on LinkedIn Share on Facebook Factbox Factbox: BlackBerry under fire from states seeking access Fri, Aug 13 2010 Related News Facebook to let users track friends, services Wed, Aug 18 2010 Schools, tech companies tailor social sites for students Wed, Aug 18 2010 WRAPUP 4-BlackBerry assures India on access to services Fri, Aug 13 2010 Analysis: Telcos risk losing top spenders with data caps Fri, Aug 13 2010 Related Topics Technology » iPad » Media » 1 / 6 Facebook CEO Mark Zuckerberg applauds while unveiling the company's new location services feature called ''Places'' during a news conference at Facebook headquarters in Palo Alto, August 18, 2010. Credit: Reuters/Robert Galbraith By Alexei Oreskovic PALO ALTO | Thu Aug 19, 2010 8:58am EDT PALO ALTO Calif (Reuters) - Facebook's 500 million-plus users will soon be able to track friends' whereabouts across the United States, as the world's largest Internet social network adds technology to increasingly tie its virtual world to everyday life. The new "Places" feature -- which begins rolling out on Wednesday to some users and goes nationwide within weeks -- is touted as a tool to help users share where they are, figure out who is in the vicinity, and check out happenings and services within the same locale. The addition of so-called location services to Facebook -- a move that industry observers have speculated about for months -- opens new revenue opportunities for the company, but also presents it with delicate privacy challenges. "Places" will be accessible via an Apple iPhone app that Facebook designed from Thursday, or from the social network's own mobile version on touchscreen smartphones. "This is not about broadcasting your location to the world, it's about sharing where you are with your friends," said Michael Sharon, product manager for "Places." Users will be able to declare their whereabouts whenever they want, thereby opening themselves up potentially to offers, suggestions or advertisements about nearby businesses. Facebook on Wednesday said it had no immediate plans however to pursue such money-making opportunities. Users can "check in" from their smartphones, broadcasting their location -- anywhere from a restaurant to a park -- to their own Facebook friends. Their whereabouts are then flashed through the network's popular status updates. Users can look up the locations of friends who are similarly "checked in" -- either via updates or on a separate Web page -- or tag friends who happen to physically be with them, thus declaring where they are. But with privacy in mind, Facebook will allow users to block "Places" functions as part of a comprehensive set of privacy controls and other safeguards. The new services could help Facebook grab a bigger piece of a local advertising market driven by small businesses like restaurants and stores. The vast size of that market -- estimated in the tens of billions of dollars a year in the United States alone -- has attracted online companies like Google and Yelp. The feature could let Facebook eventually target users with ads based on their location, or offer special coupons when a user nears a certain business, supplementing the $700 million to $800 million that Facebook generated in revenue last year, according to people familiar with the matter. LOCATION, LOCATION Location services like Foursquare, Gowalla and Loopt, which allow consumers to use their cell phones to keep track of their friends whereabouts and earn rewards for frequenting brick-and-mortar businesses, have caught on among technology aficionados. Foursquare and Gowalla executives popped up onstage alongside Facebook on Wednesday, saying they will team up with the social network and tailor their own services to work alongside its "Places" feature. Foursquare, one of the fastest-growing location services, has amassed 2.7 million users since its March 2009 launch and raised $20 million in venture capital funding in June. Facebook and Yahoo both unsuccessfully sought to acquire Foursquare earlier this year, according to media reports. Whether location services appeal to the mainstream audience on Facebook however remains to be seen, particularly given the concerns many people may have about a service that reveals their physical location. Privacy has been a persistently thorny issue for social networking companies, which must balance users' concerns about how much of their personal information is made public with the need to generate revenue by sharing information about users with advertisers. In May, Facebook introduced tools to give users more control over what personal information is shared on its service, following criticism from many privacy advocates. Google Buzz, a microblogging service for broadcasting short messages to friends and contacts, was faulted for lax privacy settings as soon as it launched in January, a stumble from which the service never recovered, say analysts. "They want to make sure they've done their homework, because privacy does become a concern right out of the gate," said Michael Gartenberg, a partner at consulting and analyst firm Altimeter Group. "They don't' want to introduce this and then have to come back and fix it." (Editing by Edwin Chan and Valerie Lee) Technology iPad Media Comments See All Comments (2) | Post Comment Aug 19, 2010 4:37am EDT Why would I want my friends to know where I am? If I had wanted to spend a little time with them, I would have invited them to come with me. This all seems somewhere on the scale of egocentric versus narcissistic versus superfluous. breezinthru Report As Abusive Aug 19, 2010 10:02am EDT ‘Big Brother’ becomes ‘Big-buddy’ Mobster Report As Abusive See All Comments (2) Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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