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Slideshow Follow Reuters Facebook Twitter RSS YouTube Read White House told of militant claim two hours after Libya attack: emails 23 Oct 2012 Dutch court says Samsung does not infringe Apple patent 11:06am EDT As U.S. election nears, efforts intensify to misinform, pressure voters 1:55am EDT Romney extends lead over Obama: Reuters/Ipsos poll | 12 Oct 2012 Apple unwraps mini-iPad to take on Amazon, Google | 12:39am EDT Discussed 286 White House told of militant claim two hours after Libya attack: emails 149 After final debate, Obama says election comes down to trust 119 Obama talks Libya and Biden’s swimsuit on ”Daily Show” Sponsored Links iPad mini won't upset low-end market: analysts Tweet Share this Email Print Related News Weak outlooks doom Dow to worst day in four months Tue, Oct 23 2012 Global stocks, euro falter on lackluster earnings, Spain Tue, Oct 23 2012 Mobile revolution, economy trip up tech giants Fri, Oct 19 2012 Nokia posts loss, future hinges on new Lumia sales Thu, Oct 18 2012 Analysis: How long can Google's shares stay airborne? Wed, Oct 17 2012 Analysis & Opinion Counterparties: Why did markets move? Counterparties: Reminder, markets move Related Topics Tech » Media » iPad » Related Video Apple's new iPad Mini and the Great Tablet Wars of 2012 Tue, Oct 23 2012 FACTBOX: Apple jumps into the smaller tablet market A visitor looks over the new iPad mini at an Apple event in San Jose, California October 23, 2012. Credit: Reuters/Robert Galbraith Wed Oct 24, 2012 11:31am EDT (Reuters) - Apple Inc's "iPad mini" will attract new customers but the higher-than-expected price is unlikely to make it a threat to low-cost tablets such as Amazon.com Inc's Kindle, analysts said, in a muted reaction to the new tablet. Only a few analysts revise their price targets for Apple's shares ahead of the company's quarterly results announcement on Thursday. The shares were flat at $615 in morning trade on the Nasdaq. Canaccord Genuity raised its target on the stock to $800 from $797, while Barclays Capital cut its to $800 from $810. The 7.9-inch mini version of the iPad has most of the functions and features of the full-size $499 iPad but is cheaper by $170. However, the $329 price for the Wi-Fi only model was higher than many analysts had expected and some said the gadget might struggle to compete with the cheaper Amazon Kindle Fire and Google Inc's Nexus 7, which have prices starting in the $159-$199 range. The device may also lure buyers away from Apple's flagship 10-inch tablet, they said. "We were hoping the price would be at least a little lower given its competition is situated as low as $99, with many starting in the $199-$249 range," Barclays Capital analyst Ben Reitzes said. His new price target of $800 is more in line with those of other analysts, although most targets are still well above Apple's current share price. Demand for Google's Nexus 7 and Amazon's Kindle Fire is unlikely to be much affected by the launch of the mini given the significant price gap, Nomura Equity Research said. On a positive note, the high price made it less likely that the device would eat into Apple's margins, the brokerage said. Barclays estimated iPad mini sales at more than 5 million units in the December quarter, while Canaccord Genuity forecast sales of 9.25 million units during the three months. Apple sold about 17 million iPads in the quarter ended June. The iPad mini will help Apple reach a new customer base that may not have been able to afford the higher-end version, Canaccord Genuity analyst Michael Walkley said. "While we believe these strong sales will come largely at the expense of Apple's competition, we concede iPad Mini will likely cannibalize iPad and iPod Touch sales," Walkley wrote in a research note. Despite the cannibalization, the mini should greatly expand the market for iPads, whose sales have exceeded 100 million units in just two-and-a-half years after the tablet was introduced, Needham & Co analyst Charlie Wolf said. Apple will enjoy a very happy holiday season on its refreshed product line and because of the "hopelessly backlogged" iPhone 5 orderbook, he said. (Reporting by Sruthi Ramakrishnan and Supantha Mukherjee; Editing by Rodney Joyce and Sreejiraj Eluvangal) Tech Media iPad Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (7) peternt wrote: Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter Facebook LinkedIn RSS Podcast Newsletters Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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