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Wednesday, 24 October 2012 - Facebook's progress in mobile wins it friends on Wall Street |
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      Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Home Business Business Home Economy Technology Media Small Business Legal Deals Earnings Social Pulse Business Video The Freeland File Aerospace & Defense Investing Simplified Markets Markets Home U.S. Markets European Markets Asian Markets Global Market Data Indices M&A Stocks Bonds Currencies Commodities Futures Funds peHUB World World Home U.S. Brazil China Euro Zone Japan Mexico Russia India Insight World Video Reuters Investigates Decoder Politics Politics Home Election 2012 Campaign Polling Supreme Court Politics Video Tech Technology Home MediaFile Science Tech Video Tech Tonic Social Pulse Opinion Opinion Home Chrystia Freeland John Lloyd Felix Salmon Jack Shafer David Rohde Nader Mousavizadeh Lucy P. 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Credit: Reuters/Shannon Stapleton Wed Oct 24, 2012 10:56am EDT (Reuters) - Facebook Inc's shares were set to open about 25 percent higher on Wednesday after its quarterly results showed a surprising jump in revenue from mobile advertising, easing concerns that the company was having trouble capitalizing on soaring use of smartphones and tablets. Several brokerages raised their price targets on Facebook shares, which have plunged since the company went public on May 18. Barclays Capital raised its target to $26 from $23, while Jefferies & Co raised its to $32 from $30. Facebook shares, priced at $38 in their initial public offering, closed at $19.50 on the Nasdaq on Tuesday. Facebook said on Tuesday it now gets 14 percent of its advertising revenue from mobile ads, a far bigger increase than mostly skeptical analysts had expected. Over time, Facebook's growing expertise in mobile advertising, combined with more user data, will drive mobile monetization for the company, Colin Sebastian, an analyst at Robert W. Baird & Co, wrote on a note. Sebastian has a "outperform" rating on the stock and a price target of $32. Needham & Co analyst Laura Martin said Facebook had opportunities to increase branded advertising revenue as top brands increase their association with the company in some form. Martin, who has a "buy" rating on the stock and a price target of $25, noted that more than 50 percent of Facebook's monthly active users in September accessed Facebook with mobile devices. Facebook's advertising revenue increased by 36 percent to $1.09 billion in the third quarter. Facebook had a painful trading debut in May as investors fretted about its slowing revenue growth and the large pool of additional shares set to hit the market as "lock-up" restrictions on employee share sales expired. Analysts said the lock-up period expiry remained a near-term concern, but the company' newly proven ability to monetize its overall advertising model could allay those concerns. (Reporting by Neha Alawadhi in Bangalore; Editing by Ted Kerr) Investing Simplified Tech Media Facebook Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints   We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (1) Harry079 wrote:   Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter   Facebook   LinkedIn   RSS   Podcast   Newsletters   Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us   Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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