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Edition: U.S. Article Save Email Print Reprints Most Popular Most Shared UPDATE 2-"Avatar" becomes highest-grossing movie 26 Jan 2010 Super Bowl ad stokes U.S. abortion controversy 26 Jan 2010 Two Koreas trade fire 2:36am EST Low-carb diet best for lowering blood pressure 26 Jan 2010 UPDATE 2-Geithner denies role in AIG payment disclosures 12:24am EST Low-carb diet best for lowering blood pressure 26 Jan 2010 Facebook may "lock in" its Internet dominance 12:19am EST Super Bowl ad stokes U.S. abortion controversy 26 Jan 2010 Google releases new Google Voice for iPhone 26 Jan 2010 UPDATE 2-"Avatar" becomes highest-grossing movie 26 Jan 2010 Memo to Sundance filmmakers: Be distinct Bob Tourtellotte LOS ANGELES Tue Jan 26, 2010 8:01pm EST Related News Indie studio Overture facing uncertain future Mon, Jan 25 2010 Filmmakers eye Web, TV as alternate to theaters Sat, Jan 23 2010 Sundance lets out a "HOWL" on opening night Fri, Jan 22 2010 Sundance 2010 charts new course for indie film Wed, Jan 20 2010 "Avatar," "Hangover" take home top Golden Globes Mon, Jan 18 2010 LOS ANGELES (Reuters) - Only a few years ago, a first-time filmmaker might bring a good movie or fresh idea to the Sundance Film Festival and, simply because they made it into the event, walk away with a paycheck. But not anymore. Entertainment | Film Sundance, the top U.S. gathering for independent film, headed into the second-half of its 10-day run on Tuesday with only a few titles, including thriller "Buried," having been acquired by distributors. Gone are the days when headlines trumpeted record-breaking sales ("Little Miss Sunshine" in 2006), and distributors bought movies here just to be a player in the market for low-budget dramas and comedies made outside Hollywood's studios. Those heady times of the late 1990s and 2000s have been replaced by a greater focus on what makes a film unique and more business savvy about production costs and marketing. "There's just a greater sense of having to be smart," said Jason Constantine, president of acquisitions and co-productions of independent studio Lionsgate, which acquired "Buried." That thriller stars Ryan Reynolds as a U.S. contractor in Iraq who is buried alive. Directed by Rodrigo Cortes, it takes place entirely in a coffin and becomes a race against time for the contractor to meet a ransom demand using a cellphone. After two years of tough times, optimism held sway over the industry coming into Sundance 2010. A glut of films had slowly worked off meaning fewer films at box offices, and several companies had closed their doors making for fewer competitors. An overall rise in box office receipts for 2009 bolstered hopes. Movies that worked well amid the recession were lighthearted comedies, adventures and even musicals. Even Oscar winner "Slumdog Millionaire," an indie film of 2008, had an ultimately uplifting tale of a poor boy overcoming huge odds. SUNDANCE 2010: THE PLOT TWIST But the twist of Sundance 2010 is that organizers have promoted a theme of renewal of the festival's original mission to support artistic voices. And generally, many filmmakers here in the past favored dark human dramas and tales of despair. That irony -- feel-good movies making for hits compared to the darker subjects of Sundance -- made industry watchers question whether this year's event might prove to be a bust as a marketplace because the movies may not be what audiences want. Yet, the indie arena executives say, not so fast. "I wouldn't say grim movies don't work," said Sony Pictures Classics co-president Michael Barker. "Movies with dark subjects are harder (to market), but they can work when they are as dynamic as 'An Education' or 'Precious.' You have to have something very distinctive." "Precious: Based on the Novel 'Push' by Sapphire" is a dark tale of an abused teenage girl that debuted at Sundance 2009, and it has been a major hit in the indie arena with roughly $45 million at U.S. and Canadian box offices. To be sure, "Precious" was based on a popular book and had the backing of Oprah Winfrey. But before Oprah, Sundance crowds were wowed by its artistry and scenes of fantasy. By comparison, another Sundance 2009 movie was the fairly standard young-love story "Paper Heart," which had a rising star in Michael Cera but earned $1.3 million at box offices. Jay Cohen, head of film financing at the Gersh Agency, a top Hollywood talent group, counsels filmmakers it's no longer good enough to have only a fresh idea or great script. "It's about standing out, being apart from the crowd," he said. (Editing by Cynthia Osterman) Entertainment Film More from Reuters Obama to recast agenda to focus on jobs, deficit WASHINGTON (Reuters) - After his worst political setback since he took office a year ago, President Barack Obama will vow to revive U.S. job growth and tame skyrocketing budget deficits in a crucial speech on Wednesday. Toyota suspends sales of 8 models in recall Obama approved secret operations in Yemen: report Oracle plans to hire 2,000 workers: report China says no curb on Google mobile technology UBS says Swiss govt must save U.S. tax deal » More Top News Live Now: Davos Today Live news and interviews from the World Economic Forum in Davos on our exclusive daily show. Full Coverage Special Report: The future of finance Davos low-key as banks under fire Davos VIP dropouts Davos 2010 Meet Kristen and her nightmare An unwieldy environmental project turns into a call to action and gives life to a start-up. Full Article | Video Entrepreneur journal: Kristen Carney Factbox: Cubit Planning Small Business © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts.com Buyouts Europe: Buyouts Conferences: Venture Capital Journal EVCJ International Financing Review International Securitisation Report Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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