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Video: Jackson kids dedicate father's art Slideshow: A sneak peak at the Fall TV season Follow Reuters Facebook Twitter RSS YouTube Read Kansas returns health insurance exchange grant 09 Aug 2011 What happened on night of deadly Afghanistan helicopter crash? 10:26am EDT Wall Street rattled by French bank worries | 11:43am EDT First tax-free holiday in Arkansas a boon for business 08 Aug 2011 US STOCKS-Wall Street set to fall after snap-back rally 8:34am EDT Discussed 189 U.S. loses AAA credit rating from S&P 172 Analysis: Obama and Bernanke out of ammo to boost jobs, growth 151 Obama says he inherited economic problems Watched UK riots spread from London 12:29am EDT Sony distribution centre up in flames Tue, Aug 9 2011 UK riot thugs steal from injured boy Tue, Aug 9 2011 Music stars campaign to end hunger crisis in Africa Tweet Share this Email Print Related News Somali refugees pack capital after rebels quit Mon, Aug 8 2011 Child "drought brides" sold secretly in Kenya Thu, Aug 4 2011 Somali famine spreads to three new areas Wed, Aug 3 2011 Celebrities take up cause of paralyzed Houston brothers Fri, Jul 29 2011 Somalia rebels main block to aid: U.N. report Thu, Jul 28 2011 Analysis & Opinion Facebook creates mobile messaging app Are you ready, athletes? Blow and go! Related Topics Entertainment » Fashion » Music » United Nations » Singer Justin Bieber peers over his sunglasses as he arrives at the 2011 BET Awards in Los Angeles, June 26, 2011. Credit: Reuters/Jason Redmond NEW YORK | Wed Aug 10, 2011 10:05am EDT NEW YORK (Reuters) - A global social media campaign featuring a Bob Marley song was launched by some of the music industry's top stars on Tuesday to help stem the hunger crisis that is increasing in the Horn of Africa. More than 150 stars including Lady Gaga, U2, Justin Bieber, Jay-Z, The Rolling Stones and Paul McCartney are among the well-known figures using their Facebook pages and Twitter feeds to urge fans to donate money to help the numerous families starving in the region. The campaign, called "I'm Gonna Be Your Friend," can be found at www.imgonnabeyourfriend.org. It shows a video of Bob Marley & The Wailers' 1973 song, 'High Tide or Low Tide," accompanied by footage of malnourished children created by award-winning film director Kevin Macdonald. About 3.6 million people are at risk of starvation in Somalia and 12 million people across the Horn of Africa, including in Ethiopia and Kenya, the United Nations says. The drought-hit Horn of Africa urgently needs funds to rebuild agriculture and fight famine. The United Nations food agency has called for a high level meeting to help overcome the worsening crisis. The "I'm Gonna Be Your Friend," campaign estimated it would reach over a billion people with partners such as Universal Music Group, Yahoo, Facebook, AOL, MSN, YouTube and Twitter and the power of celebrities' reach. The combined power of using Facebook and Twitter pages alone will reach 730 million, the campaign said. Donations or downloads of "High Tide or Low Tide," for $1.29 will go to the Save the Children appeal for east Africa and used for food, water and medicine. Other stars participating include Sting, David Beckham, Eminem, Rihanna, Annie Lennox, Bruno Mars, Madonna, Ricky Martin and Lily Allen. "High Tide or Low Tide" was chosen by the Marley family for the resonance of the single's lyrics, "I'm Gonna Be Your Friend" and can also be found on www.facebook.com/bobmarley. The video starts with the slogan "The Worst Drought in Decades" and after showing images of starving and thirsty children, ends with a black-and-white image of the late Marley behind the message, "Millions of children are facing starvation." "We must stand up together as friends to put a stop to this, to feed our children and to save their lives," Rita Marley, Bob Marley's widow, said in a statement. (Reporting by Christine Kearney, editing by Bob Tourtellotte) Entertainment Fashion Music United Nations Tweet this Link this Share this Digg this Email Reprints Entertainment News From the Wrap Ashton Kutcher Replaces Sheen as Highest-Paid Actor on TV (Report) 10:57am EDT But Kutcher will get significantly less than Sheen did for "Two and a Half Men" AP Releases Style Guide for 9/11 10:30am EDT Proper spelling, pronunciation and usage to assist journalists writing about the 10th anniversary of the attacks Fat Mac: Rob McElhenney Goes Into Graphic Detail About 'Sunny' Weight Gain 10:46am EDT "The League" star Nick Kroll asks unfiltered questions about his FX cohort's decision to gain 50 lbs. for laughs Charlie Sheen on 'Two and a Half Men' Reboot: 'Ashton's Gonna Kill It!' 9:55am EDT Ousted actor gives his wizard's blessing to his replacement We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Social Stream (What's this?) 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