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Related Topics Technology » Media » iPad » Steve Jobs » A dedicated iPad station is seen in front of an iPhone at the Apple store in New York May 23, 2011. Credit: Reuters/Shannon Stapleton By Alistair Barr SAN FRANCISCO | Wed Aug 10, 2011 12:12am EDT SAN FRANCISCO (Reuters) - Wal-Mart Stores Inc's Vudu video-streaming service launches on Apple Inc's iPad on Wednesday, but it doesn't come with the type of app that's common on the best-selling tablet computer. Wal-Mart said iPad users can now go to vudu.com to buy or rent 20,000 movies and TV episodes to watch instantly. Once bought or rented, the videos can be viewed online or through more than 300 devices including Internet-capable HDTVs, Blu-ray Disc players and the Sony's PlayStation 3, Wal-Mart said. Such services often come with an app that lets iPad users access content directly from the tablet's home screen. Wal-Mart said a Vudu icon can be put on the iPad home screen, but when users touch it, they will be taken to Vudu's website to buy content. "It's not an app," said Edward Lichty, general manager of Vudu. "It's an all-browser experience. But you access it in a similar way." Apple introduced new terms and conditions recently that required publishers to give the company 30 percent of the price of any content they sell through apps. Since then, some providers, including Amazon.com Inc, have changed the way their apps work to avoid sharing revenue. Vudu's Lichty said Apple's new terms and conditions were partly behind the way Vudu was launched on the iPad. "The economic advantage of not having to pay Apple 30 percent was a factor," Lichty told Reuters. (Editing by Steve Orlofsky) Technology Media iPad Steve Jobs Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Social Stream (What's this?) 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