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Wednesday, 28 September 2011 - Stores give staff iPads to keep up with shoppers |
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The videos were compiled from still images shot by cameras aboard the International Space Station.  Video  China's rocket prepares for takeoff Netflix's dreamy deal Is technology killing jobs? Heathrow moves forward with pod cars Stuffed bananas sure to a-peel Follow Reuters Facebook Twitter RSS YouTube Read Apple expected to unveil new iPhone next week 6:05am EDT Analysis: Pakistan's double-game: treachery or strategy? 9:47am EDT UPDATE 4-Greece to face inspectors, Merkel hints at bailout change 10:02am EDT Greece to face inspectors, Merkel hints at bailout | 11:44am EDT First Boeing Dreamliner arrives in fortress Japan 6:10am EDT Discussed 109 Particles recorded moving faster than light: CERN 90 House unexpectedly defeats spending bill 81 UPDATE 1-Particles found to break speed of light Watched Rihanna's "inappropriate" outfit halts music video Tue, Sep 27 2011 Southern lights provide heavenly view from space Tue, Sep 27 2011 Is technology killing jobs? Mon, Sep 26 2011 Stores give staff iPads to keep up with shoppers Tweet Share this Email Print Related News INTERVIEW-Best Buy sets out to win phone-wielding shoppers Tue, Sep 27 2011 Apple stock falls on report of iPad supply slowdown Mon, Sep 26 2011 Facebook builds tighter integration with music, TV Thu, Sep 22 2011 Holiday retail sales expected to be tepid Wed, Sep 21 2011 UPDATE 2-Kingfisher invests in UK after H1 tops forecast Thu, Sep 15 2011 Analysis & Opinion Apple’s iPhone invite tips its hand — sort of… Yuri Milner on the future of the internet Related Topics Technology » Media » iPad » An Apple iPad 2 is pictured showing a library through a software application at the Hong Kong Book Fair July 20, 2011. Credit: Reuters/Tyrone Siu BERLIN | Wed Sep 28, 2011 8:52am EDT BERLIN (Reuters) - As retailers race to keep up with social media and mobile shopping trends, you could soon see sales staff in your local DIY or department store clutching iPads as they serve increasingly well-connected and informed customers. "The consumers are coming in with better technology and better information than those working in the stores," Ian Cheshire, chief executive of B&Q owner Kingfisher, said at the World Retail Congress in Berlin. "Our staff have less access to the Web than they do." He said DIY store Lowe's in the United States was handing out iPhones to staff and that service applications using mass market mobile devices could play a big role in the future in stores. Burt Tanksy, chairman of Neiman Marcus, also said the luxury retailer had given its staff iPads and iPhones. "Consumers are so informed 24/7, they are up-to-date on everything," American fashion designer Tommy Hilfiger said. Traditional bricks-and-mortar retailers are also juggling the perils and advantages of getting active on social media sites. Facebook can offer vast amounts of information on customers, simply by tracking someone's 'likes' and representatives from companies at the conference from adidas to Tommy Hilfiger said they were using this, and Twitter, as a way of getting instant feedback on products and stores. "It's a very good way to solicit comment," Neiman Marcus's Tanksy said. "It's a lot easier than getting on the telephone or writing a letter." However, Martin Sorrell, CEO of world's largest advertising group WPP, cautioned against imposing too much on customers' lives via sites such as Facebook and Google+. "Interrupting social conversation with advertising is a dangerous thing to do," he said. (Reporting by Victoria Bryan, Editing by Mark Potter) Technology Media iPad Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints   We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Social Stream (What's this?)   Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Contact Us Advertise With Us Connect with Reuters Twitter   Facebook   LinkedIn   RSS   Podcast   Newsletters   Mobile About Privacy Policy Terms of Use Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us   Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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