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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Roadside clue becomes focus of Holly Bobo search 1:09pm EDT Iran says it has detected second cyber attack 5:55am EDT Five women brutally murdered in Mexico beach resort 23 Apr 2011 REFILE-GLOBAL MARKETS-Silver slide boosts dollar, drags on oil 1:31pm EDT "Water for Elephants" a lost opportunity 8:19am EDT Discussed 134 Texas governor calls for prayers for rain 133 Obama sees no magic bullet to push down gas prices 64 U.S. sends drones to Libya as battle rages for Misrata Watched NATO jets bomb Gaddafi compound 6:27am EDT Gunfire and tanks in Syria Sun, Apr 24 2011 Chernobyl Legacy 6:24am EDT Barnes & Noble improves Nook Color to take on iPad Tweet Share this By Phil Wahba NEW YORK (Reuters) - Barnes & Noble on Monday introduced new features to its Nook Color e-reader designed to make the device more competitive with Apple's iPad and to offer more functions that Amazon.com's Kindle does not. Barnes... Email Print Related News Nintendo to launch new Wii in 2012 as profit slips 10:17am EDT Samsung countersues Apple over iPhone, iPad Fri, Apr 22 2011 Amazon, eBay wage costly battle for shoppers Fri, Apr 22 2011 Exclusive: Apple to beat Google on cloud music: sources Fri, Apr 22 2011 NY Times gains online subscribers, but woes linger Thu, Apr 21 2011 Analysis & Opinion Tech wrap: Apple beats Google to the music cloud Tech wrap: Apple raises the earnings bar Related Topics Technology » Media » iPad » Steve Jobs » Ben VanderWerp demonstrates the features of a Nook e-reader for a customer at a Barnes and Noble store in Boston, March 18, 2011. Credit: Reuters/Brian Snyder By Phil Wahba NEW YORK | Mon Apr 25, 2011 1:45pm EDT NEW YORK (Reuters) - Barnes & Noble on Monday introduced new features to its Nook Color e-reader designed to make the device more competitive with Apple's iPad and to offer more functions that Amazon.com's Kindle does not. Barnes & Noble said in a press briefing over the Internet that the updated Nook Color includes a store to buy software applications, or "apps;" lets users play games such as "Angry Birds;" and allows them to access email from their Google Inc Gmail and Yahoo Inc accounts. It also runs on Google's Android 2.2 Froyo operating system, allowing users to watch videos on Flash 10.1. The new features address shortcomings pointed out by device reviewers when Barnes & Noble introduced the Nook Color in October. "Consumers said they wanted tablet-like features," said Jamie Iannone, president of the bookstore chain's digital products division. The price for the Nook Color is staying the same at $249. The iPad, which has sold about 20 million units since its launch last year, is a tablet that has e-reader functions, and Apple operates a digital bookstore. In contrast, Amazon's Kindle is the best selling e-reader but does not have a color touch screen and Wi-Fi Web browsing, features that are standard on tablets. "I don't think they're responding to the iPad as much as they're trying to beat Amazon to the same punch," said Forrester Research analyst James McQuivey. McQuivey estimates Barnes & Noble has sold 400,000 Nook Colors since the device's October launch and said the device's sales could reach 3 million units by year-end. The black and white Nook was introduced in late 2009 and has sold about 2 million units, according McQuivey. Barnes & Noble also introduced on Monday an ad campaign that does not include the bookstores for which it is best known but positions the Nook Color as a tablet specifically made for book enthusiasts. Barnes & Noble runs about 720 superstores but has invested heavily in the Nook to grab more of the growing e-books market while sales of traditional paper books have been dwindling. In February, the retailer suspended its dividend, preferring to use that money to develop the Nook. Shares have fallen 47.7 percent since then. The update Nook Color will offer features tablet buyers expect, but does not give Barnes & Noble much of an edge, one analyst said. "They're doing at a minimum what's necessary to stay in the race, but they're not leapfrogging anyone," said Morningstar analyst Pete Wahlstrom. (Reporting by Phil Wahba, editing by Gerald E. McCormick) Technology Media iPad Steve Jobs Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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